Newsletter No. 45, 2018

Industry News

Competition for grants is closing to its final

From April 11 to June 6, 2018 the Russian Ministry of Industry and Trade carries out a competitive selection for grants from the Federal budget to Russian companies to compensate part of their expenses for the interest rates for the loans received in Russian banking institutions in 2013-2016.

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Choupette entered the catwalk of Mercedes-Benz Fashion Week Russia

Choupette®, a Russian brand of clothes for children, took part in Mercedes-Benz Fashion Week Russia. It was a major event in the national fashion world which gathered dozens of the most interesting representatives of the Russian fashion industry.

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UNITOYS supports sales of Pikmi Pops® with TV and Internet advertisement

UNITOYS MSK Company is actively advertising and promoting a popular brand Pikmi Pops®. The product has been a bestseller in the European and Asian markets, and now in Russia. A new collecting brand Pikmi Pops® is among the most popular trends of the world of toys.

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Kotofey® demonstrated elegant shoes and Valenki felt boots

Kotofey® took part in a flamboyant educational project for children and adults The Charm of the Russian Art, the 22nd National Contest of Children Fashion Theaters and Costume Studios held by the Golden Needle Association.

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Soyuzmultfilm starts a large-scale license program

Soyuzmultfilm Film Studio has held its key partner conference where they declared a solemn start of the film studios license program. The event gathered all the companies of the children industry who demonstrated interest in licensed products.

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Ivashka® will develop brand shops retail chain

Ivashka® clothes for children factory from Ivanovo plans to develop its own chain of brand shops. The reasons for this decision are recession in the economy and closing of many small shops which were customers of the factory, the company explained.

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Masha and the Bear®: more than 35 billion views

One of the episodes of the Russian cartoon series Masha and the Bear® named Masha Plyus Kasha (Recipe for Disaster) has reached more than 3 billion views on YouTube, Animaccord Animation Studios Press Office reports. The video is ranked number six in the list of the most viewed materials over the whole history of YouTube.

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Reima® opens a shop at CKS in Lubyanka

Reima®, a Finnish brand of clothes for children, started a new brand shop at the Central Kids Store (CKS) in Lubyanka street.

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Step Puzzle® enlarges the licensed puzzle line-up

In 2018 Step Puzzle® intends to significantly enlarge their line-up of licensed puzzles which are of the best demand among the customers. In April, the company produced new items in the product ranges of Smeshariki and Malyshariki, Vspysh and Miracle Cars, the Princesses, Drakosha Tosha, and some others.

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Exhibition Life

Cooperation with Chinese manufacturers enters a new level

The 2nd Russia - China Forum: New Opportunities for Sustainable Business Development will be held during the autumn edition of the Mir Detstva Exhibition. The results of the last year forum proved a positive effect of these business events. Between2countries, the forum organizer, has had a number of meetings with Chinese businessmen and developed and introduced a detailed procedure of partner business arrangement. We interviewed Leila Pavlova, the company head, on the details and technologies of the Russian-Chinese cooperation.

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Directors Club

Olesya Perepelitsa: designing a product from scratch is a very interesting task

FIRST STEPS® is well known in the industry as an experienced team successfully developing its wholesale and promotion of famous brands of toys in Russia and the CIS on exclusive basis. We talked to Olesya Perepelitsa, the company Marketing Director, about perspectives of work with licensed brands and about creation and promotion of own brands.

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LADNO®: prepared for the new season!

LADNO®, a major manufacturer of business style clothes for children and teenagers in Krasnoyarsk Krai, announces they are prepared for a new sales season of school uniform in both their retail shops and the wholesale channel.

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Expert opinion

Olga Teslya: searching for new points of sales growth

This year the customers behavior has become more rational, buying becomes less impulsive; the market is balancing its demand and supply ratio. Specialized retail chains for children have to compete with family department stores and look for new sales growth points. Olga Teslya, Head of Olant distribution company, told how the sales format was changing and how the demand was formed in the market of the goods for children.

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Childrens Catwalk

Colorful summer with Bossa Nova

Bossa Nova®, a Russian brand of clothes for children, has introduced summer collections Flamingo and Madagascar. Bossa Novas stylish and recognizable design is targeted at the customers familiar with kids fashion, and at those who prefer natural cotton products.

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