Industry News

Gulnaz Kadyrova: we set our watch by Mir Detstva exhibition

Gulnaz Kadyrova, Deputy Minister of Industry and Trade of Russia, a special guest and our curator highly appreciated the results of the Mir Detstva and CJF – Child and Junior Fashion exhibitions.

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Kotofey® shoe brand presents new season products

This autumn Kotofey® has presented a full range of children’s footwear divided by groups. The shoes for children of this brand are well known by the customers in all regions of our country. Andrey Kapusta, Kotofey Marketing Director, tells about the targets set by the company for the CJF-Child and Junior Fashion exhibition.

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New Yandex and Sberbank Marketplace invites producers of children’s goods

Yandex and Sberbank have taken part in Mir Detstva for the first time. They presented their new joint project Beru Marketplace to the participants.

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Bunny Hill and Maileg® support family values

Maileg®, a Danish brand, mesmerized the exhibition visitors with its touching nature and quality. Bunny Hill, an online shop for designer toys and interior design items for kids’ rooms, presents the brand at the exhibition and in Russia. Co-founders of the company Julia Volkova and Uliana Kolesnikova told about special features of the brand and about their plans.

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Nezhny Veter doll workshop: childish naïve view of life

The Nezhny Veter (Tender Wind) enterprise from Kirov has already participated in the Mir Detstva exhibition several times. The company specializes in production of textile souvenirs, toys and designer items made of linen and cotton.

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RN117: a new brand of children outwear launch in Russia

RN117, a new brand of French-Russian outdoor clothes for children aged 4 to 14 made its debut at the CJF – Child and Junior Fashion exhibition. The abbreviation RN117 means “Russian North, 117 metres above sea level”.

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Best Brands represents leading brands from USA, UK and Germany

Best Brands is a newcomer to the exhibition; the company’s portfolio contains only original products from the world’s best manufacturers of hair accessories: Tangle Teezer and Invisibobble scrunchies.

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APERO combines warmth of Siberia and elegance of France

There have been many start-ups presented this year in Forum Pavilion; the newcomers to our exhibition who introduced unusual interesting products. APERO, a Novosibirsk company, is one of them.

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Continent Decor: children's furniture new market player

There have been a lot of new participants in Forum Pavilion this year. Continent Décor was one of them. It presented an exclusive collection of children’s décor and playground furniture for new born babies and for children aged 0 to 10.

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Orange Box: the exhibition brightest debut

There have always been a lot of visitors to this stand during the exhibition; even if it was situated in the very end of the lowest part of Hall 4. You couldn’t help noticing it not only due to the house color, but also because of funny cartoon sounds produced by the goods presented by Orange Box, the exhibition newcomer.

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Exhibition Life

Goods for Children Buyers’ main Forum

The 15th Russian Trade Forum for Children's Goods Suppliers and the Retail Chains Centre organized by Expocentre AO and Imperia Congress and Exhibition Company aroused a great interest among the visitors and participants of the exhibition.

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Russia-China Forum opens up new horizons for cooperation

The Russia-China Forum took place at the trade show for the second time already. This year it brought together a large number of Chinese manufacturers and Russian buyers. We asked Leila Pavlova, Between2Countries Consulting Agency Managing Partner and one of the organizers of the Forum, to comment on the results of the event.

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Directors Club

Marina Ushakova: our toys participate in national programs

Mart, a regular participant in Mir Detstva, comes to the exhibition year after year with new ideas; and every year the company attracts a large number of visitors to its stand. We can state that Mart, which celebrated its 25th anniversary last year, is one of the long livers of our business community. Company CEO Marina Ushakova told us what had helped the company remain one of the market leaders over the years.

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Anastasia Vasilkova, Choupette: awaiting European response

Choupette®, a domestic brand, is well known to the Russian customers and also to the children and their parents in the US, Switzerland, and even in the UAE. The company is steadily making itself at home in new markets keeping strong positions in the national market at the same time. Anastasia Vasilkova, Choupette Business Development Director, told us about the plans of the brand and about their participation in the exhibition.

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Elena Batarshina: proud of brain training products

Phoenix Plus participating in the exhibition for the fourth time manufactures products under brand names Phoenix+, Escalada, and Phoenix-Art. The exclusive products of their own design are also a part of their product range. We asked Elena Batarshina, Sales Director of the company, to tell more about new products presented by the company at the exhibition.

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BY BABA YAGA®: anew Russian brand bewitching launch

BY BABA YAGA®, a new Russian brand has literally exploded already turbulent environment of the Mir Detstva exhibition. Every day the team held exciting presentations where Baba Yaga, the hero of the brand, played solo in the company of her granddaughters. Ekaterina Komleva and Dmitry Morozov, Brand Managers of the project, told us how the brand was born and what the product range consists of.

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Tchaikovsky Textile: half a million schoolchildren wear uniform made of our fabrics

Tchaikovsky Textile Group today is one of the largest Russian textile enterprises and since 2012 it has been carrying out a large-scale manufacturing modernization project. One of the main focuses of the company, which has 55 years of experience, is to manufacture fabrics for school uniform. Alla Yukhimenko, Business Area Deputy Director, informed about the advantages of the Tchaikovsky Textile products.

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Igramir: product on-shelf in three weeks

A stuffed toys collection made by Igramir after the Malyshariki cartoon was recognized in 2017 one of the best licensed product line-ups in the Russian market of goods for children. The factory is situated in Saint Petersburg, and such location allows the company to offer short terms of product manufacturing and delivery; the company also has its design bureau which facilitates the order preparation process for customers. Anton Yakovlev, Founder and General Director of Igramir told us about the company in detail.

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Children’s Catwalk

CJF Children’s Catwalk 2018: summing up the results

The fashion shows of the CJF. Children’s Catwalk 2018. Autumn collected an unprecedented number of spectators this year. The interest was supported by the most eminent manufacturers of children’s fashion clothes taking part in the catwalk.

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