The 3rd Practical Business Forum
‘CJF - Child and Junior Fashion’
28 September 2010. 1st exhibition day
10:20 – 10:30 The 3rd Practical Business Forum
‘CJF - Child and Junior Fashion’ opening
Pavilion ¹7, 2nd floor, Seminar Hall
10:30 – 11:00 The review of child and junior fashion
Pavilion ¹7, 2nd floor, Seminar Hall
Speaker: «PROfashion» magazine expert
11:00 – 12:30 Discussion panel: ‘Child and Junior Fashion open market purchase’
Pavilion ¹7, 2nd floor, Seminar Hall
- Public meeting of leading experts at child and junior fashion market on the buying problems
- Effective assortment of retail chain. How to achieve it?
- Parameters of assortment appraisal – index of effectiveness: Russian experience and International practice.
- Practice of purchasing and assortment management in child and junior fashion industry
- Opportunities of IT systems for assortment management
Organizers: Fashion Consulting Group, ZAO Expocentre
13:00 - 15:00 Seminar: ‘Peculiarities of visual merchandising and shop equipment for child fashion stores’
Pavilion ¹7, 2nd floor, Seminar Hall
- What is visual merchandising?
- The concept of visual merchandising
- Visual merchandising – the part of integrated marketing communication complex
- Tools of Visual merchandising for stores
- Sales area zoning and retail equipment
- Collection arrangement planning and main principles of goods display
- POS-materials, store windows and exterior shop decoration
Organizers: Fashion Consulting Group, ZAO Expocentre
16:00 – 18:00 Business training: ‘Categorical management at child and junior fashion market’
Pavilion ¹7, 2nd floor, Seminar Hall
- The concept of categorical management and its function in retail business. How our consumer thinks. Mother, father, child – customer and consumer
- Division of all assortment on principles of categorical management (examples of different product mixes in shops for children)
- How to define assortment equation
- Conclusions and recommendations
- Answers to questions
Speaker: Buzulukova Ekaterina Atatolyevna, leading consultant on problems of assortment management in Russia, professional purchasing agent, business-trainer.
Organizers: School of Management ‘ARSENAL’, ZAO Expocentre
29 September 2010 , 2nd exhibition day
10:30 – 12:00 Business Seminar: ‘Peculiarities of B2C and B2B negotiation technologies in child and junior fashion sales segment’
Pavilion ¹7, 2nd floor, Seminar Hall
- Negotiation process. Negotiation stages. Peculiarities of cooperation in negotiation process between purchasing agents and suppliers.
- How purchasing agents think. How to negotiate with a purchasing agent. How a purchasing agent defends his/her standpoint.
- How suppliers think. How to negotiate with a supplier. How a supplier defends his/her standpoint.
- How to find mutually profitable decisions in the sphere of buying and supply of goods for children.
- Moscow and regions – how to reach an agreement
- Renew agreement
- Answers to questions
Organizers: School of Management ‘ARSENAL’, ZAO Expocentre
11:00 – 16:00 Seminar- Conference: ‘Logistics of goods distribution’
Pavilion ¹ 1, 3rd floor, Hall B
- Registration
- How to choose logistical operator.
- Outsourcing in logistics. For and against
- How information technologies can cut down expenses
- E-business
- Distribution channel formation
- Marketing activity – panacea from falling demand
- Where one should not cut down expences
- Answers to questions. Conference closing
Organizers: ITKOR, ZAO Expocentre
10.00–12.00 Specialized Conference: ‘Franchising at the market of child and junior goods’
Pavilion 1, Hall A
Topic: Review of franchising offers at the Russian market of child and junior goods: brands, conditions, and formats.
- Crisis changes and tendencies at the market of goods for children in 2009-2010
- Franchises, especially popular in Russia
- Review of economically successful formats of franchises
- Perspective franchising projects
- Main logistic, support, reporting and control structures of child retail
Speaker: Anton Diesperov, manager of development project of the company ‘Delovoy Bazar’
Topic: Franchising of goods for children in conditions of state support absence: sources of financing and variants of development
- Interrelation between retailers, franchisee and state body
- Main stages of work which need state authority and official powers support
- Suggestion on effective interrelation with state authorities
- Collaboration experience with official powers in regions and capital at the opening of new market outlets
Topic: Manufacturing, volume sales, franchising – economic profit of the whole chain
Topic: Low-cost franchise – logistics, purchasing, market outlet organization
Organizers: web-portal about retail property and retail ShopAndMall.Ru,
ZAO Expocentre
12.30–14.30 Business-Seminar: ‘The market of retail property for business in the segment of child and junior goods’
Pavilion ¹1, Hall A
Topic: Peculiarities of child store situation – shopping mall, street-retail, and neighborhood
- Most popular kinds of premises for child and junior shops location
- Main criteria of premises chose for franchising shop
- Conditions of making deals in rent of premises in shopping malls and street-retail
- Review of the most effective objects-in-the-segment location (Moscow, regional centers)
- Variants of profitable neighborhood with related goods and brands
Speaker: Svetlana Yarova, Head of the Department working with owners, ASTERA, Moscow
Topic: Space organization and decoration of child and junior stores depending on the format
- Different styles of shopping premise decoration: color score, equipment, icons
- Specifity of space organization for child and junior goods
- Peculiarities of selling floor zoning
- Elements of navigation in the selling floor
Speaker: Eugenie Kudryavcev, art director, Workshop Trade Architecture
Topic: Cost saving of shopping premise operation of shop and junior stores in shopping malls
- Main items of expenses on shopping premise operation
- Selling the most high-priced in operation floor elements. Opportunities for economizing in operating stores of goods for children
- Constituent elements of operation which are not recommended to save expenses on
Speaker: Skachkova Natalia, Deputy Director General, Management Company FACILICOM
Organizers: web-portal about retail property and retail ShopAndMall.Ru,
ZAO Expocentre
15.00–16.00 Master-class: ‘Franchising: how to prevent quarrels with a franchiser’
Pavilion ¹ 1, Hall A
Topic: ‘Pitfalls of franchising business, preparing for checking a franchiser, important judicial aspects of a franchising agreement.’
- Consulting actual franchisee
- Analyzing actual items of franchisers
- Analyzing presupposed budget of money resources movement
- Suggested variants of disaffiliation with business
- Activity limitation after signing a franchising agreement
Speaker: Nadezhda Kruchkova, businesswoman with experience in establishing franchising business
Organizers: web-portal about retail property and retail ShopAndMall.Ru,
ZAO Expocentre
16.00–17.00 Seminar ‘All stages of opening a franchising shop’
Pavilion ¹1, Hall A
Topic: Opening a shop step-by-step, all difficulties on the way: from searching a franchise to the first profit.
- Choosing a franchise: evaluating business effectiveness and franchiser’s support
- Finance: Optimization before commencement of work, financial margin for the first quarter of the work
- Choosing a place – main items in opening a store unit
- Opening: if you suppose not to have stresses you have made a mistake in choosing occupation
- Debugging business-projects: doing once in a correct way
- Important: providing sales volume
Speakers: Nadezhda Kruchkova, businesswoman with experience in opening franchising business
Samwel Arutyunyan, Director General of web-portal about retail property ShopAndMall.ru
Organizers: web-portal about retail property and retail ShopAndMall.Ru,
ZAO Expocentre
13:00–14:30 Discussion club. Part I. ‘Quality and psychological constituents of clothes for children’
Pavilion ¹ 7, 2nd floor, Seminar Hall
Public meeting of psychologists and marketing managers from the companies in Fashion-industry
- Role of clothes for children in socializing
- Marking out the psychological aspect of clothes for children as an independent constituent alongside with pedagogical, medical and ergonomic ones
- Modern conditions of elaboration, release and realization of clothes for children and juniors
Organizers: ZAO Expocentre, Documentation Center ‘Stolitza Detstva’
15:00 – 16:30 Discussion club. Part II. ‘Design of clothes for children’.*
Pavilion ¹ 7, 2nd floor, Seminar Hall
Public meeting of designers, leading experts at child and junior fashion-market including discussion of modern trends, review of modern tendencies in design of children and junior clothes, footwear and accessories.
Organizers: ZAO Expocentre, OOO RDT-INFO.RU
15:00 – 18:00 Press-conference
Forum Pavilion, South Hall
Organizer: ZAO Expocentre
10:00 – 15:00 Presentation by The Walt Disney Company CIS
Congress Centre. Marble Hall
Organizer:: The Walt Disney Company CIS
30 September 2010 , 3rd exhibition day
9:00–15:00 Conference: ‘Market of goods and services for children: new trends’
Congress Centre, Marble Hall
Organizers: Research Company COMCON, ZAO Expocentre
10:30 – 12:30 Conference: ‘Importing goods for children to the Russian Federation: nomenclature, customs value and customs clearing rules’
Pavilion ¹ 1, 3rd floor, Hall A
- General requirements and a set of documents for registering Foreign Economic Activity (FEA) participants
- Requirements for documents on delivery from supporter
- Requirements for documents from FEA participants
- Responsibility for protraction of documents preparation
- Requirements for certificates
- Size of tariff on goods for children, changes in connection with introduction of a common customs space
- Registration perspectives for 2011 (Moving registration to the border of the Russian Federation, changes in connection with introduction of a common customs space
- Answers to FEA participants’ questions
Organizers: The Federal Customs Service and Central Customs Administration, ZAO Expocentre, ÎÎÎ VSN-TRANSIT
13.00–14.00 ÑSeminar in the frames of ‘Employment Agency – job market: demand and supply in the industry ‘Goods for children and juniors’
Pavilion ¹ 1, Hall A
Organizers: Regional association Profile, ZAO Expocentre
11:00 – 12:30 Business Seminar: Establishing an Internet-store from the ground up
Pavilion ¹ 7, 2nd floor, Seminar Hall
- What should be taken into account while establishing an Internet-store
- Peculiarities of Internet-business and its promotion in the web
- Contextual Advertising as a core sales channel of an Internet-store
Organizers: Ashmanov and partners, ZAO Expocentre
13:00 – 14:30 Business-Seminar ‘Internet Expansion’
Pavilion ¹ 7, 2nd floor, Seminar Hall
- Main directions of advertising activities in the Internet
- Modern opportunities of Internet-marketing
Organizers: Ashmanov and partners, ZAO Expocentre
14:30 – 16:30 Private international seminar: «INTERNATIONAL DAY»
Congress Centre, Glass Dome Hall
Be invited: representatives of Embassy Commercial Departments and representatives of foreign countries
Language - English
- Expert market review of goods for children and juniors
- Importing goods for children to the Russian Federation: nomenclature, customs value and customs clearing rules’
- Certification of goods for children and juniors in the Russian Federation
- Effective participation in the exhibitions MIR DETSTVA’2010, CJF – CHILD AND JUNIOR FASHION: peculiarities, opportunities, perspectives of goods positioning at the Russian market
- Guided tour to expositions of MIR DETSTVA’2010, CJF – CHILD AND JUNIOR FASHION
INTERNATIONAL DAY – a unique business event for Embassy Commercial Departments of the countries represented in Russia, and also foreign countries interested in the entrance to the Russian market: market reviews, technologies of goods positioning at the Russian market, importing goods to the Russian Federation, questions and answers
BY INVITATION ONLY!
Îðãàíèçàòîð: ZAO Expocentre
16:00 – 17:30 ‘Peculiarities of positioning and promoting a store unit – a shop for children’
Pavilion ¹ 7,2nd floor, Seminar Hall
- Market volume to be relied on
- Style preferences research among children and juniors
- Modern tendencies or gaming approach?
- Fears and complexes of children and store assortment
- Development diseases: new generations of children and their parents
Organizers: Dariya Pikalova, expert of fashion market, ZAO Expocentre
13:00 – 18:00 Research and Practice Conference: ‘Crisis and its consequences. Ways out of the crisis, new opportunities’
Forum Pavilion, South Hall
- ‘Traditional and modern approaches to analyzing reasons and nature of financial and economic crisis periodicity’
Announcer: Yury Nikolaevich Andriyashin, President of the Consortium ‘Independent Investment-Strategic Centre’
Registration to the conference: skobeleva@expocentr.ru
Organizers: Consortium ‘Independent Investment-Strategic Centre’ (www.iisc.ru), ZAO Expocentre
15.00–17.00Competition for young designers in the frames of ‘Child Podium’
Pavilion ¹ 4, Hall 2
28 September – 1 October 2010
«CHILD PODIUM»:
Fashion Parade!
Child clothes, footwear and accessories fashion
http://www.cjf-expo.ru/ru/podium/
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