FIRST STEPS will help with merchandising

FIRST STEPS, a distributor of major brands in Russia and the CIS, has launched a new service called merchandising. The children’s goods industry has become a priority sphere for this service.

Merchandising is any practice which contributes to the sale of products to retail consumers. At a retail in-store level, merchandising refers to a variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. Following merchandising rules helps a manufacturer significantly increase the sales of their products in any retail stores.

FIRST STEPS has already started cooperation with companies from the industry of goods for children and it has been successfully rendering merchandising services to such retailers as Auchan, Metro Cash & Carry, Hamleys, Dochki-Synochki, Korablik, Olant, Disney, ELC, Winnie, Detki, etc. in Moscow and in the Moscow Region.