CJF Children’s Catwalk: from school uniform to outer garments
A new season of the CJF Children’s Catwalk 2018 took place on 19-21 February 2018 in Moscow within the 20th CJF – Child and Junior Fashion 2018. Spring International Exhibition.
At the request of the participants and the buyers, the Catwalk was moved to Pavilion No.3 of Expocentre, where the booths of international brands are located; it was situated near the entrance. This facilitated the navigation for the show visitors, helped to increase the number of attendants, and helped to improve the quality of the project attendance.
The Children’s Catwalk has been the CJF hallmark for years; it gathers the best brands of clothes and footwear for children. This time eight brands took part in the show; they presented fashion collections of outer garments, school uniform and casual garments, among them Blue Seven®, Boboli®, Kuoma®, Kiwiland®, Malenkaya Ledi®, Fantazeri Kids®, Chadolini®, Shaluny®.
“We’ve participated in the project for several times; it helps brand awareness, and new customers come to our exhibition booth from the Catwalk,” Daria Alekseeva, Commercial Director of Kidsmoda (Boboli®) says. “Clothes look in a very different way, much more attractive if put on children, not just on hangers. This season we’ve demonstrated autumn-winter 2018/2019 collection of Boboli®, a Spanish brand, which we have presented in the fashion market for more than 15 years already, and which we continue to develop.”
“Kiwiland® has taken part in the CJF Children’s Catwalk for the third time,” Husein Gantemirov, Kiwiland® Moscow Office Head, says. “It is very effective: the visitors, who haven’t reached our stand for some reason, can see Kiwiland® clothes at the Catwalk and start looking for us at the exhibition already on purpose. We have a wide product range, and the format of the show allows us to demonstrate almost the whole collections, presenting new items at every entry to the catwalk.
The partners of the project are as usual PROfashion Media Agency, Model Agency TOP Secret Kids (Daria Chernysh is the director and the stage manager), Art Stylist Center of International Studies; PROFashion Magazine is the general information sponsor.