Choupette® enters the Middle East market

Choupette<sup>®</sup> enters the Middle East marketChoupette®, a Russian premium brand for clothes for children, opened its brand shop corner in Dubai Mall, the world’s largest shopping center located in Dubai, UAE.

The brand shop corner is situated inside a multi-brand store of fashion clothes for children; a summer collection for children aged 0 to 10 years is presented there.

“We have been planning to enter the Middle East market and open a shop in the UAE for a long time. Our dream has come true!” Anastasia Vasilkova, Choupette® Business Development Director, commented. “We have made a long way: the accreditation process took two years. We hope that the first sales season will be successful, and Dubai customers will really appreciate fairy enchanting costumes for children by Choupette®. In the near future we plan to open a flagship boutique in Dubai.”

The Dubai Mall shopping and entertainment center is the largest and the most visited shopping center in the world: it attracted more than 80 million visitors in 2017. The total floor space of Dubai Mall is around 1.2 million square meters.