Julia Rusanova: we guarantee the product range that sells

Julia Rusanova: we guarantee the product range that sellsVZV.su is one of Russia’s major distributors of children’s footwear from local and foreign brands. The company gained recognition and confidence from market professionals over a short period of time and signed contracts with leading manufacturers. The collections of the company are presented at Stands 83B47 and 3H34. Julia Rusanova, VZV.su Leading Expert Manager, told us about the main focus areas of the company.

Today, VZV.su has exclusive contracts with leading manufacturers of children’s footwear. A wide product range offered by our company meets the requirements of the most demanding customers. We make promotions and seasonal sales for our customers on a regular basis.

We opened VZV.su online portal especially for our customers as the most comfortable and effective means of doing business together. Now there is no need to keep dozens of catalogues of various manufacturers to compare prices and contract terms. Practically, all the collections of the footwear for children are available on VZV.su. There is a comfortable search and selection system, full and correct information on availability of the goods, favorable terms of collaboration, and these are the basics of our business.

Today, the portfolio of our company contains more than 130 brands of shoes for children from the economy segment up to the middle class plus segments. We promote a systematic and a responsible approach to purchasing of children’s footwear for the manufacturers to receive guaranteed production volumes and the retailers to get the product range that will sell well without generating stocks.

The company has helped to make money on the shoes for children for ten years. Every visitor of our stands at the exhibition will be presented with a check-list for retail outlets. Many people know about the NPS valuation given by customers to the store using the check-list: how the shop sign looks, how the sales floor looks, how convenient the floor is for the customers, etc.

The company managers visited hundreds of children’s footwear stores in 2018 and systematised their experience data. The managers got additional training in December 2018 and elaborated the check-list.

The visitors will be able to discuss orders at our exhibition stands: both for the current product range and for the collections of the coming seasons. You are welcome to our company stands!