Industry News

The 25th anniversary of Mir Detstva is the quality mark

Ekaterina Bednova,
Head Exhibition Operating Management

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Congress of Children’s Goods Industry will discuss priority issues of the industry

The Congress of Children’s Goods Industry will begin on September 24, on the first day of the exhibition. The organisers are the Russian Ministry of Industry and Trade and Expocentre AO. The heads of production and trade enterprises, the representatives of the federal and regional executive bodies as well as the industry experts will attend the Congress.

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Souz: pens and felt pens to fit every taste

One of the oldest companies, Obyedinenie Souz ZAO, which produces school writing implements, will take part in the exhibition for the first time. Maintaining tradition, the company has manufactured pens with nibs and inks from the world’s leading manufacturers for 95 years.

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Crockid presents a new brand

Crockid will present Cubby®, their new brand for teenagers, at CJF – Child and Junior Fashion. Autumn international exhibition.

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Stand 3E10, Pavilion No.3

Silver Spoon® to present new collection in Pavilion No.3

Silver Spoon®, a regular exhibitor at CJF, will meet you at a new location: do not miss one of the most beautiful stands!

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Stand FE145, Forum Pavilion

Baby strollers get more colours and textile for children becomes even more popular

A stroller that glows in the dark is for brave and bright parents who keep up to date and are ready to expand the horizons of fantasies! Strollers and high quality textile fabrics with modern prints: at the same stand, you can discover TAKO®, Junama®, and Amarobaby® brands.

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Stand 82C90, Hall 2, Pavilion No.8.

Krasnokamsk Factory to present new products

The Krasnokamsk Wooden Toys Factory has manufactured toys for more than 78 years already. Over its long history, the enterprise has made papier mache toys, wooden toys, glass Christmas tree ornaments, decoration flowers, and printed tabletop games. At present, the Factory is producing learning games for children and toys made of the Russian birch tree and beech, the cleanest and warmest material which is very close to heart.

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ArtAvangard to present eco brushes for amateurs and professionals

ArtAvangard, a factory located in Kirov, which has celebrated its 80th anniversary, will present their new product line of paintbrushes: eco-squirrel brushes, made of synthetic fabrics imitating natural squirrel hair.

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Coccodrillo® opens a new franchise store

A new franchise store of Coccodrillo®, an international brand of children’s clothing, was launched at Park House Shopping and Entertainment Centre in Ekaterinburg on August 17.

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Exhibition Life

Elena Gureeva: Mir Detstva has gathered the best of children’s goods industry for 25 years

The Mir Detstva exhibition enters its 25th anniversary year with very good results and having a great mood. Despite the difficult current economic situation, the exhibition not only has maintained the number of its exhibitors, but also acquired new ones. Moreover, our old friends returned to us, those who, for various reasons, have not participated in the exhibition for several years. So you will have unexpected and very pleasant meetings with the leading companies of the industry.

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Supplementary Education Day at Mir Detstva exhibition

On September 26, an expanded meeting of professionals in the field of supplementary education “A Successful Child from Birth: World Practices and Trends” will be held as part of the Mir Detstva supporting program. At the event, the intermediate results of the Concept for the Development of Children’s Supplementary Education will be summed up.

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Product range optimisation as children stores’ key to success

On September 26, 2019, for the first time within the Mir Detstva and CJF – Child and Junior Fashion exhibitions, a conference on Success Formula for Children’s Store will take place especially for owners, managers, category managers of stores, and retail chains of children's goods. Ekaterina Buzukova, an expert in product range management, will hold one of the sessions devoted to assortment optimisation in children’s goods stores.

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Corporate culture helps increase profit

New Points of Company’s Profit Growth Thanks to Healthy Corporate Culture is the name of the master class, which will take place in Presentation Hall on September 26, 2019. Ekaterina Karmak, POWER of PEOPLE Company Corporate Culture & Development Specialist, will hold the master class. We asked Ekaterina to tell us more about the main issues to be discussed at the event.

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REACTOR will teach how to become popular in the labour market

What and how to learn in order to save time and be in demand in the labour market in the next few years? Experts from the Moscow Association of Entrepreneurs and the REACTOR Project will reveal secrets at the seminars of their program “We Are Your Future”, which starts at the exhibition on September, 27.

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Directors Club

Company Stand 82c44, Pavilion No.8, Hall 2.

Anastasia Fedotova: Learning Resources® toys have proven effective over 35 years

Learning Resources® is a leading global manufacturer of innovative teaching aids and educational toys for children. We asked Anastasia Fedotova, Sensorium Group Head, the official distributor of the brand in Russia, to tell us about the advantages of these toys.

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Fathers inventors create successful business

How do ideas come for your own business? Everyone has his or her own secret, his or her own path. However, in the children's industry, 90% of ideas are born at the time when... your own children are born. This happened to Andrei Shemet, the head of the Volgograd company, who invented the kitten Shema.

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Pleasure for sweet teeth and gourmands

The Caramel Factory brand, for the first time at the exhibition, will present the products that will allow making candies at home. The catalog of the brand demonstrates the molds not only for caramel but also for marmalade, kozinaki, gingerbread, and cookies.

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Expert opinion

Irina Popova: collaboration of science and business will bring education to a new level

On September 26, as part of the Supplementary Education Day, a series of events will be held where teachers, methodologists, and heads of relevant departments and research centres will take part. Irina Popova, Associate Professor, Leading Researcher at the Research Centre for Socialisation and Personalisation of Children’s Education at the FIRO RANEPA, spoke about the main trends in the supplementary education.

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Children’s Catwalk

HUPPA®: Scandinavian durability and innovative approach

HUPPA®, a Finnish clothing brand, will become one of the participants of CJF. Children’s Catwalk Project this season.

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