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Post Show Report CJF � Child and Junior Fashion 2026. Spring

Thu, 19 Mar 2026 10:09:57 +0300

35th�edition of the International Exhibition for Child and Junior Fashion

17�19 February 2026

The 35th�edition of the International Exhibition for Child and Junior Fashion ��CJF � Child and Junior Fashion 2026. Spring�took place on 17�19 February 2026 in Timiryazev Centre, Moscow.

CJF � Child and Junior Fashion is the main business platform for the children\'s fashion industry of Russia. It brings together manufacturers, suppliers, sellers, designers, and industry experts twice a year.

Dates:�17�19 February 2026

Venue:�Timiryazev Centre

Organised by�EXPOCENTRE AO

Supported by�the Russian Ministry of Industry and Trade

Under auspices of�the Russian Chamber of Commerce and Industry

Exhibition area:�2,500 net sq. m

Attendance:�2,300+ professional visitors from Russia, Abkhazia, Bangladesh, Belarus, China, Hong Kong, India, Kazakhstan, Kyrgyzstan, Mongolia; the top five regions in terms of the number of professional visitors from Russia are Moscow and the Moscow Region, Dagestan, Tatarstan, and the Nizhny Novgorod Region

Exhibitors:�200+ exhibitors

Countries:�7 (Russia, Belarus, China, Kazakhstan, Kyrgyzstan, Turkiye, Uzbekistan)

Foreign exhibitors:�Tugi, Glasman, Herdal, Badi Junior, Silver Grey, Unicorn, Sorteks, Svetlanka Moda, Imir, Dr. Junior, Viollen, Ahsen Morva, Kalinka, etc.

Russian exhibitors:�you can find both well-known and new brands on�www.cjf-expo.ru

Country pavilion:�Turkiye

Russian regional pavilion:�Kirov Oblast

Product sectors:�clothes for children, footwear for children, accessories for children, Premium � premium clothing brands, Teens � clothes for teenagers, retail equipment, fabrics and garment accessories

The show is designed for the most pragmatic visitors who choose reliable partners, a wide range of products with high turnover and marginality, and, of course, flexible working conditions.

According to the exhibitors of the spring edition, CJF � Child and Junior Fashion is one of the key tools for the development of their companies, which annually helps to attract new partners, arrange face-to-face meetings with existing and potential partners, and present new collections.

Show highlights

It is worth noting that the special focus of this spring edition was school uniform and new brands of products for newborns. Leading manufacturers have been actively forming pre-orders for next season\'s collections.

CJF � Child and Junior Fashion has become a launching pad for the successful debut of new brands. For example, the stands of NATURAPURA.RUS and BASTIMENTO, which make clothes for newborns and toddlers up to three years old, were crowded due to the large number of visitors.

One of the most dynamic events of the show was CJF. Children\'s Catwalk, where leading brands presented their new collections of children\'s clothing and accessories. The fashion shows took place twice a day and became an important part of the conference programme. This project is organised with the support of the PROfashion media holding and the TOP SECRET modeling agency.

Conference programme

The conference programme of CJF � Child and Junior Fashion 2026. Spring included 25 practical events with renowned experts. It focused on issues that directly affect sales and business sustainability in 2026.

EXPOCENTRE, being Russia’s largest organiser of conventions and trade shows, regularly pays attention to the development of two educational project at this show: EXPO Academy and EXPO Accelerator.

The programme of EXPO Academy is developed using the results of surveys and the wishes of business representatives together with key partners and experts representing the Centre for the Development of Competences in the Fashion Industry at Plekhanov Russian University of Economics, the Centre for Advanced Technology Development � an operator at the Chestny ZNAK National Track & Trace Digital System, the Assembly of National and International Business Development, and the Carlin Creative Trend Bureau (France). Its purpose is to upgrade the skills of representatives of small and medium-sized businesses, introduce them to changes in tax legislation and product labeling, talk about the promotion of children\'s clothing on marketplaces, and help increase sales and the sustainability of the business as a whole.

In particular, the first day offered two workshops with the experts of the Centre for the Development of Competences in the Fashion Industry at Plekhanov Russian University of Economics on AI in Clothing Design: Saving Time and Resources, and on One Basis�Many Options. How a Designer Can Help in Development of Children’s Clothing Collections. Tatiana Kreydlina, a CAD expert, showed how a designer can help a company reduce the cost of developing a collection, and Nastasia Nekrasova, a teacher of 3D visualization, inspired everyone present with the capabilities of neural networks that can help both in developing prints for fabrics and in creating ready-made clothing designs.

These events were moderated by Svetlana Kostenko, Director at the Centre for the Development of Competences in the Fashion Industry at Plekhanov Russian University of Economics.

Special attention was paid to the development of Russian-Chinese cooperation. Thanks to the cooperation with Sinoruss, the regular Forum on Business with China: Key Solutions for the Children\'s Clothing, Footwear and Accessories Industry took place to discuss some key issues such as payments, logistics and the organisation of joint ventures between Russia and China in Russia. The moderator was Anastasia Valova, Managing Partner at Sinoruss.

The Workshop on Marketing Wars Marketplaces. How to Keep the Fashion Business in 2026 was organised by EXPOCENTRE and the Centre of Sales Technology. It was held by Evgeniy Danchev, an expert on increasing sales in the fashion market, author of the Practical Guide to Increasing Sales of Shoes and Accessories, creator of an online school for fashion market managers.

The Workshop on the Changes in Tax Legislation for the Textile and Garment Industry in 2026. Benefits, Niches, Opportunities. From Self-Employment to International Brands was devoted to the main changes in the industry in 2026 and how to adjust to them by legitimately reducing payments. Its speaker was Olga Malkova, a founder at the Assembly of National and International Business Development.

In addition, during the three days of the show, there were numerous workshops and forums held within the EXPO Academy project on various issues of the children\'s clothing industry: Collaborations in the Children’s Fashion: How Children\'s Brands Can Develop by Helping Each Other, Three Ways to Boost Sales at a Children\'s Shoe Store, Changes in Labeling of Textile Goods and Footwear in 2025-2026, Media Planning in CRM Marketing: How to Allocate a Budget not for Coverage, but for the Depth of Relationships, and other.

The regular trend tour of new products of children\'s clothing manufacturers: trends and hits of collections was held by Anastasia Kotova, a trend expert, representative of the Carlin Creative Trend Bureau (France) in Russia since 2006, for all CJF visitors. The project participants had a great opportunity to see and review new collections of leading market players, and network with partners and market experts.

CJF � Child and Junior Fashion is not an ordinary convention and trade show. For more than 35 successful seasons, the project team has been standing guard over industry interests, helping to cope with challenges, one of which is currently a shortage of personnel.

Therefore, work with young professionals within another educational project, EXPO Accelerator, is also a priority.

On the first day, the programme featured the Fashion Show of Debutantes ‘The Legends of Russia\', devoted to the Year of Unity of the People of Russia and with participation of the students of the First Moscow Educational Complex. In addition, a marathon of master classes was dedicated to the use of AI in the creation of clothes and upcycling, which is a fashionable way of making clothes by recycling old things. Vadim Merlis, a well-known designer, spoke about its possibilities.

We would like to thank all participants of the show and conference programme and all media partners for their support.

We are looking forward to seeing you at CJF � Child and Junior Fashion 2026. Autumn held in tandem with Mir Detstva 2026 on 16�18 September 2026 at Crocus Expo, Moscow, Russia.

Join us in social media:

Press Service, EXPOCENTRE AO

Master classes of EXPO-Accelerator

Thu, 19 Feb 2026 10:16:07 +0300

The conference programme of CJF � Child and Junior Fashion 2026. Spring features the EXPO-Accelerator project on all show days. This is a daily marathon of master classes with lecturers of the First Moscow Educational Complex.

EXPO-Accelerator opened with a master class on the use of 3D scanning in clothing design. It was led by Olesya Soshnikova, a lecturer at the First Moscow Educational Complex, designer and technologist. Among other things, the participants could create their own electronic avatar for modeling clothes using a special body scanner.

The programme includes a master class on upcycling: a current to small-scale manufacturing. Upcycling is a creative reworking of old things into something new. Vadim Merlis, a well-known designer, founder of the MERLIS brand, will tell everyone how to do it. He will share his experience, explain how a unique creative idea is born, which then turns into sought-after products.

The EXPO-Accelerator will also include master classes on painting on shopping bags, the embodiment of the artistic image of a model using computer graphics and digital sketching, etc. There will also be the Fashion Show of Debutantes \'The Legends of Russia\', devoted to the Year of Unity of the People of Russia.

Participation in the marathon is available for everyone who wants to upgrade their knowledge, discuss development strategies with professionals, share experiences, and even make an important decision about the need for retraining and additional education for themselves and their colleagues at a major educational institution, or invite graduates to work or internship.

Press Service, EXPOCENTRE AO

CJF � Child and Junior Fashion 2026. Spring has opened

Tue, 17 Feb 2026 14:31:01 +0300

The 35^th edition of CJF � Child and Junior Fashion has opened its doors at Timiryazev Centre, Moscow. The show is organised by EXPOCENTRE AO with the support of the Russian Chamber of Commerce and Industry.

The show presents current collections of clothes and shoes for children and teenagers. This spring it occupies an area of 2,500 net square meters welcoming 120 participants from 7 countries: Russia, Belarus, China, Kazakhstan, Kyrgyzstan, Turkiye, and Uzbekistan. About 100 companies form the Russian part of the show.

The display and conference programme are devoted to practical issues of the industry. The children\'s fashion market is entering the spring season amid a changing economy, increased competition in e-commerce and marketplaces, as well as updates in the labeling of textile goods and footwear.

The conference programme includes practical events with the participation of experts from the Centre for the Development of Competences in the Fashion Industry at Plekhanov Russian University of Economics, the Centre for Advanced Technology Development � an operator at the Chestny ZNAK National Track & Trace Digital System, as well as the Carlin Creative Trend Bureau (France), and other partners.

These events focus on applied topics that directly affect sales and business sustainability in 2026.

A special event of the first day will be the Fashion Show of Debutantes \'The Legends of Russia\' devoted to the Year of Unity of the People of Russia. The CJF catwalk will feature collections and garments created by students and teachers of the First Moscow Educational Complex based on folk tales.

The regular CJF. Children\'s Catwalk fashion shows will take place on all exhibition days with the support of the PROfashion media holding and the TOP SECRET modeling agency.

Press Service, EXPOCENTRE AO

Press Release CJF � Child and Junior Fashion 2026. Spring

Wed, 04 Feb 2026 17:23:49 +0300

Press Release

CJF � Child and Junior Fashion 2026. Spring

35th edition of the International Exhibition for Child and Junior Fashion

17�19 February 2026

Organised by EXPOCENTRE AO

The 35th edition of the International Exhibition for Child and Junior Fashion �� CJF � Child and Junior Fashion 2026. Spring will take place on 17�19 February 2026 in Moscow. It is a leading professional platform for the presentation of seasonal premiers of the children’s fashion industry.

This year’s spring edition will take place at a new exhibition venue �Timiryazev Centre, Chayanov Hall.

The organisers will introduce an updated layout of the showcase in the new Timiryazev Centre for the convenience of searching for goods that will simplify the work of buyers. The emphasis will be put on tactile experiences and live fashion shows that cannot be replaced in online format.

Dates: 17�19 February 2026
Opening hours: 17�18 February: 10.00�18.00; 19 February: 10.00�16.00
Venue: Timiryazev Centre, Chayanov Pavilion (str. 1, 6, Verkhnyaya alleya, Moscow)
Organised by EXPOCENTRE AO
Under auspices of the Russian Chamber of Commerce and Industry
Exhibition area: 2,500 net sq. m
Exhibitors: 120 exhibitors
Countries: 7 (Russia, Belarus, China, Kazakhstan, Kyrgyzstan, Turkiye, Uzbekistan) �
Foreign exhibitors: Tugi, Glasman, Herdal, Badi Junior, Silver Grey, Unicorn, Sorteks, Svetlanka Moda, Imir, Dr. Junior, Viollen, Ahsen Morva, Kalinka, etc.
Russian exhibitors: about 100 companies, including Van Cliff, Truvor, Charmy white, Kapika, Indigo Kids, Nikastyle, Dop, Irmi, Naturapura, Chicobelle, Piccino Bellino, Fox cub, Artel, Amadeo, Lamir, Orhida, Malenkaya Lady, Miza, Andersen, etc.
Country pavilion: Turkiye (various collections from school uniform to outwear and foot wear)
Russian regional pavilion: Kirov Oblast�

Product sectors: clothes for children, footwear for children, accessories for children, Premium � premium clothing brands, Teens � clothes for teenagers, retail equipment, fabrics and garment accessories

CJF will not only present current collections of clothes and shoes for children and teenagers, but will also become a place for searching for effective business solutions and participating in the EXPO-Academy and EXPO-Accelerator projects.

Both the show and its conference programme pay special attention to practical issues of the industry as the children\'s fashion market is entering the spring season in the environment of a changing economy, increasing competition in e-commerce and marketplaces, and changing regulations in taxation and labeling of textile goods and footwear.

Fashion shows

An important and interesting event of the first day will be the Fashion Show of Debutantes ‘The Legends of Russia\', devoted to the Year of Unity of the People of Russia. The participants will show collections and products created by students and teachers of the First Moscow Educational Complex based on folk tales.

The fashion show of debutants will take place on 17 February at 16:45 (participation is free after registration, the number of seats is limited).

The regular CJF. Children’s Catwalk project will continue to show children’s fashion collections with the support of the PROfashion media holding and the TOP SECRET model agency.

Trend tours

As usual, Anastasia Kotova, a trends experts and representative of the Carlin Creative Trend Bureau in Russia, will hold a regular trend tour of new products of children\'s clothing manufacturers: trends and hits of collections.
The tour’s format combines a lecture part and practical work at the exhibitors\' stands covering the topics of the global context of the season, design concepts, and applied elements of capsule design such as �colours and their combinations, prints, finishing, accessories, and silhouettes.

Conference programme

This year, the conference programme includes practical events with the participation of experts representing the Centre for the Development of Competences in the Fashion Industry at Plekhanov Russian University of Economics, the Centre for Advanced Technology Development � an operator at the Chestny ZNAK National Track & Trace Digital System, the Assembly of National and International Business Development, the Carlin Creative Trend Bureau (France), the First Moscow Educational Complex, and other partners.

The programme focuses on applied topics that directly affect sales and business sustainability in 2026:

Tax legislation:

the Workshop on the Changes in Tax Legislation for the Textile and Garment Industry in 2026. Benefits, Niches, Opportunities. From Self-Employment to International Brands

International cooperation and new markets:

the Forum on Business with Asia. How Russian Companies Can Work with the Asian Region: Prospects and Trends for the Children\'s Goods And Clothing Market

Sales and promotion:

the Workshop on the Specifics of Children\'s Clothing Promotion on Marketplaces
the Workshop on Marketing Wars Marketplaces. How to Keep the Fashion Business in 2026
the Practical Workshop on Media Planning in CRM Marketing: How to Allocate a Budget not for Coverage, but for the Depth of Relationships

Regulations and labeling:

the Workshop on the Changes in Labeling of Textile Goods and Footwear in 2025-2026

Product, design of collections, technology:

the Workshop on AI in Clothing Design: Saving Time and Resources
the Workshop on One Basis�Many Options. How a Designer Can Help in Development of Children’s Clothing Collections
the Workshop on Three Ways to Boost Sales at a Children\'s Shoe Store

EXPO-Accelerator will feature a daily marathon of workshops with lecturers at the First Moscow Educational Complex. Everyone interested, in particular, will be able to create their own electronic avatar for modeling clothes using a special body scanner, paint a shopping bag, learn how to use moodboard in the digital design of clothing models, or embody the artistic image of a model using computer graphics.

Vadim Merlis, a well-known designer, founder of the MERLIS brand, participant in fashion weeks and many TV fashion projects, and special partner at the First Moscow Educational Complex, will hold workshops on upcycling: a current to small-scale manufacturing on 17 and 18 February. ��

Admission to the exhibitions is free for business visitors with visitor badges. You can register and get your personal visitor ID at the website of CJF � Child and Junior Fashion 2026. Spring.

Join us in social media:

Press Service, EXPOCENTRE AO

We warmly congratulate you on the upcoming New Year holidays!

Wed, 24 Dec 2025 14:34:01 +0300

Dear partners, colleagues, and friends,

On behalf of the Team of CJF � Child and Junior Fashion, we warmly wish you a joyful holiday season and a Happy New Year!

The past year has been filled with bright events, fresh ideas, and fruitful cooperation. We are sincerely grateful for your trust, active participation, and support, which help our show remain an important professional platform for the development of the children�s fashion industry.

May the coming year bring you inspiration, successful projects, strong partnerships, and joyful moments. We wish you good health, prosperity, warmth, and comfort for your loved ones, as well as new creative achievements!

With appreciation and best wishes,
The Team of CJF � Child and Junior Fashion

Stand booking for CJF � Child and Junior Fashion 2026.Spring is open!

Tue, 02 Dec 2025 14:30:39 +0300

17�19 February 2026
Timiryazev Centre, Moscow, Russia

Where is the future of children�s fashion born? Not just in ateliers or factories. It comes to life here at the place where creative minds, bold ideas, and an enthusiastic audience meet.

The upcoming CJF � Child and Junior Fashion 2026.Spring will bring together leading brands, industry innovators, and trendsetters. This season promises new trends, new heroes, and new opportunities. You can be the one to set the tone for the entire children�s fashion market in Russia.
What to expect:

A complete showcase of children�s fashion from newborn and preschool clothing to school uniform, teen apparel, fabrics, trims, and accessories
A new, modern venue built on the grounds of the Timiryazev Academy � Timiryazev Centre �offers state-of-the-art facilities and excellent transport links (just 7 minutes walk from Petrovsko-Razumovskaya metro station).
Direct access to top buyers, retailers, distributors, and media

We are not just hosting an event. We are building a community of leaders in children�s fashion. We want you to be part of it.

Book your stand now to secure the best location and gain access to extra promotional opportunities, special projects, and networking events.

Follow the brands page on our website to see who is already joining us!

Contact us:
+ 7 (499) 428-04-99, 8 (800) 707-37-99 (free call within Russia)
www.cjf-expo.ru

Post Show Report Mir Detstva 2025 and CJF � Child and Junior Fashion 2025. Autumn

Fri, 03 Oct 2025 10:35:38 +0300

17�19 September 2025
Crocus Expo, Moscow, Russia

The 30th edition of the International Exhibition for the Children’s Industry � Mir Detstva 2025 and the 33rd edition of the International Exhibition for Child and Junior Fashion � CJF � Child and Junior Fashion 2025. Autumn took place at Crocus Expo from 17 to 19 September 2025.

For the first time, the shows took place at an alternative venue, Crocus Expo (Pavilion 2). Despite the change of location, the active attendance by professionals of the children\'s market confirmed the steady demand for face-to-face meetings and discussions at the shows and events of EXPOCENTRE dedicated to the children\'s industry.

For the first time, the Chamber of Commerce and Industry of the Moscow Region presented a pavilion of the region\'s manufacturers at CJF � Child and Junior Fashion 2025. Autumn.

Dates: �17�19 September 2025

Venue: Crocus Expo, Moscow��

Organised by EXPOCENTRE AO

Supported by the Russian Ministry of Industry and Trade

Under auspices of the Russian Chamber of Commerce and Industry

Mir Detstva exhibitors: about 400 companies (including leading Russian companies such as Bestway, Hatber, HD Play, iLikeGift (ALEF), Lori, Paremo, Ural Toys, Azbukvarik, Alisa, BelEmsa, Bert, Vesna, Magic World, Detskoye Vremya, Maxitoys Toy House, DPS Kants, Znatok, Iris-Press, Orange, Myakishi, Office Premier, Polesie, Russian Style of Podmoskovie, Red Cat, Sweetbaby, Simba Toys Rus, Simbat, Step Puzzle, etc.)

Mir Detstva countries: Russia, Belarus, China, Uzbekistan

Russian regional pavilions at Mir Detstva: Kirov, Lipetsk, Moscow, Tomsk, Tula and Vladimir Oblasts, Mari-El Republic, Krasnodar Krai

Products on display at Mir Detstva: products for newborns and toddlers to games, toys, creativity and school supplies, books, stationery, children\'s furniture, sports equipment, etc.

CJF exhibitors: 170+ brands (including Balover, Bodo, Charmy white, Desty, Indigo, Irmi, Kapika, Lamir, Letty, Miza, Praleska, Malenkaya Lady, Paris Commune, etc.)

CJF countries: Russia, Belarus, China, Kazakhstan, Kyrgyzstan, Uzbekistan, Vietnam

Russian regional pavilions at CJF: Tomsk Oblast, Republic of Tatarstan

Products on display at CJF: all categories of children\'s fashion from clothes for newborns and preschoolers to school uniforms and teen clothing, as well as fabrics and accessories

Total number of attendees at Mir Detstva and CJF: 10,000 professional visitors (buyers, distributors, manages of federal and regional retail chains, marketplace sellers, and owners of stores) from 30 countries and 89 regions of Russia.

Conference programme

This year’s joint conference programme of Mir Detstva and CJF � Child and Junior Fashion included more than 40 events of various formats.

On the first day, several important congresses with government representatives and major market players took place. �

The programme was opened with the Child Safety Congress on Destructive Content in the Children’s Industry: Causes, Challenges and Solutions. The event was organised by the Working Group on Ensuring Child Safety, Countering Destructive Ideologies Among Children and Youth of the Russian State Council Commission on Family, the Expert Council on Youth Policy, Culture, Education and Child Safety under the Russian State Duma, the National Project Fund for Support of Educational Initiatives, and EXPOCENTRE, with the support of the Russian State Duma Committee on Development of Civil Society, Issues of Public Associations and Religious Organisations.

Yana Lantratova, Chair at the Russian State Duma Committee on Development of Civil Society, Issues of Public Associations and Religious Organisations, addressed the participants and said, “�More than 75% of toys and 50% of books in Russia are imported. For every ruble spent by parents, not only someone else\'s economy is funded, but also an ideology directed against us. At the same time, you cannot just ban it. It is necessary to create our own � strong, patriotic, and interesting for children. Only then will we be able to offer an alternative that will be more attractive and useful for the younger generation."

During the discussion, representatives of government, manufacturers of the children\'s goods and clothing industry, heads of relevant associations, and psychologists discussed key aspects of the impact of destructive content on children and teenagers. They also talked about legal regulatory mechanisms and the role of the state and civil society institutions in creating a safe environment that surrounds the younger generation.

The congress was moderated by Elena Kalgina, Deputy Chair at the Expert Council on Youth Policy, Culture, Education and Child Safety under the Russian State Duma, member of the Working Group on Ensuring Child Safety, Countering Destructive Ideologies Among Children and Youth of the Russian State Council Commission on Family.�

On the same day, the Intersectoral Forum on Grown-up Problems of the Children\'s Market. War of the Worlds: Offline vs. Online was organised by the Russian Book Union, the Booksellers Association, the International Academy of Preschool Education (IAPE), the Association of Development of Quality Preschool Education (ADEQPE), the Book Industry magazine, and EXPOCENTRE.

The forum brought together manufacturers and distributors of children\'s books, goods for children, and creativity supplies. The organisers managed to gather a very serious group of participants: representatives of the legislative and executive authorities of Russia, industry associations, and recognized experts in the field of children\'s books and the children\'s industry.

The forum was opened by Tatiana Butskaya, First Deputy Chair at the Russian State Duma Committee on Family Protection, Issues of Fatherhood, Motherhood and Childhood and coordinator of the Strong Family federal party project.�

Tatiana Butskaya stressed that today the children\'s goods market is rapidly transforming, with a significant portion of sales going online. That is why it is so important to create new rules and mechanisms to support Russian manufacturers. In this regard, the draft law on the so called Russian shelf is of particular importance, as it is aimed at ensuring priority access of domestic products to customers both in offline stores and on marketplaces.

Svetlana Zorina, and President at the Booksellers Association, Chair of the Committee for the Support and Development of Book Distribution at the Russian Book Union, and Chief Editor at the Book Industry magazine, continued the discussion. “We are concerned about the growing problem of the imbalance between online and offline sales channels. One of the main contradictions lies in the unequal economic conditions between them. By the end of 2024, the online channel occupied 55% of the market, and by the end of 2025, we predict 60%. We want not just to discuss the issues, but to come up with a common document that will reflect not only the problems, but also the ways to solve them."

The speakers at the plenary session were Tatiana Butskaya, First Deputy Chair at the Russian State Duma Committee on Family Protection, Issues of Fatherhood, Motherhood and Childhood and coordinator of the Strong Family federal party project, Ksenia Bobyleva, Deputy Director of the Department of the Textile and Timber Industry of the Russian Ministry of Industry and Trade, Nadezhda Belyaeva, Head of the Preschool Education Department of the Department of State General Education Policy of the Russian Ministry of Education, and Aleksandr Voropaev, Head of the Department of Literary Process Support, Book Exhibitions and Reading Promotion at the Department of State Support for Periodicals and the Book Industry of the Russian Ministry of Digital Development, Communications and Mass Media.

Nadezhda Belyaeva informed the audience that “... the Russian Ministry of Education and other executive authorities are working on the issue of implementing, starting in 2026, a programme for the introduction of a children\'s book card for families with children aged 3 to 6 years. It is assumed that the face value of the book card will be 3,000 rubles."

Svetlana Zorina expressed general concern about an extremely disturbing trend that is the closure of bookstores. Today, there are only 2,450 bookstores per 146 million inhabitants, of which 220 were closed last year. The main challenges are the rising cost of books in the face of falling purchasing power of the population, price dumping, and non-compliance with antitrust laws by marketplaces.

The forum’s speakers � Boris Kuznetsov, Director of the Rosman Publishing House, Aleksandr Brychkin, Director General of Chitai-Gorod � Bukvoed, Boris Katz, Chair of the Board of Planeta Uvlecheniy (the Leonardo hobby hypermarket chain), Aleksey Ivanov, GR Director of Detsky Mir Group, Olga Kole, a writer and creator of the Saving the Book Shop project � all agreed that it is extremely important to support book retail.

Maxim Lozovsky, Head of the Hobby World GR Department, noted that one of the most serious problems of the market is the increase in the number of counterfeit goods on marketplaces. For example, there are a number of gaps in the adopted Federal Law on Certain Issues of Regulating the Platform Economy in the Russian Federation that need to be improved.

The result of the joint work of business and government representatives within the forum will be the development of a consolidated programme to support manufacturers and distributors of children\'s books, goods for children, and creativity supplies.

The Discussion Panel on the Licensing Potential of Russian Animation Brands: Opportunities and Prospects brought together leading market experts to discuss how to make domestic cartoon brands a growth driver for the entire children\'s industry. The event was moderated by Irina Mastusova, Executive Director at the Russian Animated Film Association. �

The moderator stressed that animation today is becoming not only a cultural, but also an economic resource. Licensing helps to create ecosystems around brands, create jobs and create new products.

The event became a fruitful platform for dialogue and partnership search, and specific steps were outlined to strengthen the position of the Russian content.

EXPOCENTRE organised the 4th Forum on How to Create a Perfect Children\'s Dream Fashion Boutique. Tips from Seasoned Veterans: Design, Window Dressing, Merchandising, Team to support retail of children\'s clothes. The event enjoys continued success and brings together the most renowned experts with vast experience in organising successful stores of children\'s goods, clothing, books, and school supplies.

The event was moderated by Elena Danilevskaya, Federal Curator of the Russian Children\'s Goods Testing Project ‘Moms in Action’.

One of the speakers, Anna Balandina, a practicing expert in visual merchandising and store design, showed real cases of successful retail projects that managed to ‘repackage’ a store for new business realities and turned it into a brand store. “The children\'s fashion market has changed,” says Anna Balandina. “The rules of the game for offline retail are changing with it. Multichannel is a new norm of consumer behavior. Today, the customer is equally active in offline outlets, social networks, and marketplaces. The store\'s role is changing as it is becoming a showcase of the brand and a point of building trust. It is impossible to compete with marketplaces by price. But offline has its advantages, and they need to be disclosed and strengthened.”�

Other participants included Maria Gerasimenko, a founder of Fashion Advisors School, Viktor Malygin, Head of Educational Programmes at Fashion Consulting Group, and Yana Oreshina, a business psychologist, psychodynamic coach, organizational consultant working with business owners and teams.

The Forum on Successful Sales on Marketplaces brought together e-commerce experts who presented the latest solutions for AI, automation and category management, provided up-to-date information on current trends and prospects of the marketplace market, talked about the specifics of sales of children\'s clothing and goods on leading platforms, as well as about product promotion tools. The forum was organised by EXPOCENTRE in partnership with XWAY, an operational partner of marketplaces.

The event’s participants included Anton Baranov, CCO at XWAY, Ivan Budnik, Director of E-Commerce at Gulliver Group, Albert Fedotov, a member of the Council for E-Commerce Development at the Russian Chamber of Commerce and Industry, a founder and head of BertToys, and representatives of major marketplaces.

The third day opened with the Forum on Business with Asia. It was devoted to expansion of export and search for new partners in the Asian region. The forum was organised by EXPOCENTRE in partnership with SINORUSS in order to discuss the current key issues related to business development. The event was moderated by Anastasia Valova, Managing Partner at Sinoruss Consulting, who is a certified consultant with over 10 years of experience. The audience members asked a lot of questions about ways to make cross-border payments, including the use of national currencies and alternative settlement mechanism. The expert cited specific cases of successful financial cooperation.

The Workshop on the Roadmap for Labeling Children\'s Goods, Clothing and Shoes generate da lot of interest. It was organised jointly with the Centre for Advanced Technology Development � an operator at the Chestny ZNAK National Track & Trace Digital System and was devoted to current changes in the regulatory framework and practical recommendations for business.

Experts Alyona Lifanova, Project Manager of the Toys and Games Product Group, and Olga Nikiforova, Project Manager of the Textile and Garments Product Group, talked about the products to be labeled, the stages of launching the mandatory labeling of games, toys and clothing (roadmap) and what was included in the list of exceptions.

Over all three days of the shows, the Centre for the Development of Competences in the Fashion Industry at Plekhanov Russian Economic University, which has more than 20 active fashion training programmes, and Carl Faberge College of Decorative and Applied Arts were holding an interactive educational marathon for all exhibitors and visitors. It was part of the EXPO Accelerator project.

Every day, anyone could take part in masterclasses under the guidance of experienced teachers. The most popular ones were on digital technologies, fashion sketching, collage creation, fabric painting, collages, the use of AI in design and digital technologies in fashion, as well as tailoring on mannequins.

Anastasia Kotova, a trend expert, representative of the Carlin Creative Trend Bureau (France) in Russia since 2006, held a review of trends for Spring/Summer 2026: the fashion industry\'s top trends, colours, prints and shapes, and a trend tour of new products of children\'s clothing manufacturers: trends and hits of collections. �

The ROSTEST Academy offered an overview of updates in the system of certification and safety of children\'s products at the Practical Session on Changes in the Safety Requirements for Children\'s Products. What Should Manufacturers Pay Attention To?

A separate session was devoted to business cybersecurity issues: protecting data and brands from phishing and fake accounts, and algorithms for informing customers in case of incidents.

Expo-Academy offered educational events: the Workshop of Academy of Fashion Consulting Group on the Changes in Consumer Behavior: the Importance of Reflecting the Brand\'s DNA in the Store\'s Atmosphere, the Workshop on Collaboration 2025: How Children\'s Brands Can Develop by Helping Each Other, the Masterclass on Three Ways to Increase Sales in a Store of Children’s Shoes, the Sessions on Store Promotions: How To Choose The Right Mechanics to Make the Promotion Work, the Workshop on How to Compete with Marketplaces and Generate Customer Traffic to Retail Stores of Children\'s Clothing and Shoes, and the Workshop for� Sales Growth Tools for a Children\'s Brand.

Key results and trends

The two trade shows related to the children’s industry were the first held by EXPOCENTRE at an alternative venue, Crocus Expo, in the autumn of 2025. Looking at their results we can confidently say that they were a success. Not only they held at a usual high level of organisation, but they also retained their regular exhibitors, high visitor interest, and the business reputation of the industry’s leading B2B platforms, attracted new partners, and laid the foundation for the development of new products areas.

The main conclusion that is based on the results of Mir Detstva 2025 and CJF � Child and Junior Fashion 2025. Autumn is that online is growing, but offline is still a pillar of trust. The main topics of the both shows, which was heard at almost all major events of the conference programme, was the support of retail trade in the children\'s industry. It can be noted that the industry is uniting in order to preserve offline commerce. The offline format retains competitive advantages such as customer trust, the possibility of personal consultation, and a live selection of products. It is the combination of online convenience and offline service that is becoming the optimal model for the development of the children\'s market today.

Special participation formats for start-ups have simplified the entry of start-up companies into retail chains and marketplaces. Small businesses got the opportunity to meet with buyers.

The EXPO Accelerator project organised the first intensive marathon of workshops and practical sessions from leading educational centres of the textile and garment industry specifically designed for regional visitors from small and medium-sized businesses. The events were dedicated to visual merchandising and working with AI tools and digital technologies in fashion. The aim of the whole project is to develop creative thinking, promote supplementary education, and improve the skills of manufacturers of children\'s clothing and goods.

Cybersecurity is a new topic in the conference programme. A special session dedicated to business cybersecurity was held within the EXPO Academy. Experts discussed the protection of company and customer data, and countering phishing.

The fashion shows that take place on the Children\'s Catwalk once again became an important of the whole show. Collections were presented by Russian and foreign brands, as well as students of Carl Faberge College of Decorative and Applied Arts, who demonstrated innovative approaches to youth fashion based on the traditions of the Carl Faberge jewelry house.

EXPOCENTRE would like to thank representatives of the Russian State Duma Committee on Family Protection, Issues of Fatherhood, Motherhood and Childhood, the Russian State Duma Committee on Development of Civil Society, Issues of Public Associations and Religious Organisations, the Russian Ministry of Industry and Trade, the Russian Ministry of Digital Development, Communications and Mass Media, the Russian Ministry of Education, members of the Working Group on Ensuring Child Safety, Countering Destructive Ideologies Among Children and Youth of the Russian State Council Commission on Family, the Expert Council on Youth Policy, Culture, Education and Child Safety under the Russian State Duma, the National Project Fund for Support of Educational Initiatives, the Centre for Advanced Technology Development � an operator at the Chestny ZNAK National Track & Trace Digital System, the Centre for the Development of Competences in the Fashion Industry at Plekhanov Russian Economic University, Carl Faberge College of Decorative and Applied Arts, the Russian Book Union, the Booksellers Association, the International Academy of Preschool Education (IAPE), the Association of Development of Quality Preschool Education (ADEQPE), the Book Industry magazine, the Russian Textile Association, and other partners for their support and participation in the conference programme.

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Mir Detstva

CJF � Child and Junior Fashion

Press Service, EXPOCENTRE AO

CJF. �hildren's Catwalk presented season trends

Fri, 19 Sep 2025 16:22:01 +0300

CJF � Child and Junior Fashion2025. Autumn featured traditional runway shows that brings together the best Russian and foreign brands of clothing and footwear for children and teenagers. CJF is organised by EXPOCENTRE at Crocus Expo on 17�19 September 2025.

The fashion shows take place on the Children\'s Catwalk to present collections of brands specialising in school uniforms, sportswear, outerwear, shoes, and accessories for children of all ages. The participants include winners and the best graduates of modeling agencies, as well as promising young designers.

The CJF. Children\'s Catwalk project has been a landmark event in the industry for many years. It offers a perfect platform for manufacturers of seasonal collections to demonstrate current trends, new materials and technologies, as well as design ideas for children\'s fashion.

This year, such brands as Olmi, CHARMY WHITE, Pixel, INDIGO KIDS, Kotofey, ISEL Kids, HEDDA, ORSO BIANCO, Fashion X&S, Junior Fit, as well as young designers and students of relevant colleges, who presented a fresh look on current trends, participated in the fashion shows at the spring and autumn CJF editions in Moscow. Traditionally, the shows bring together buyers, industry professionals and mass media, and facilitate contacts between manufacturers and retail chains.

This season, CJF � Child and Junior Fashion-2025. Autumn has once again become a single platform for sharing experiences, presenting new collections, and discussing key industry trends.

Press Service, EXPOCENTRE AO

Experts give tips on how to create a perfect children's dream fashion boutique

Mon, 22 Sep 2025 18:01:45 +0300

The 4th�Forum on How to Create a Perfect Children\'s Dream Fashion Boutique. Tips from Seasoned Veterans: Design, Window Dressing, Merchandising, Team took place within the EXPO-Academy project.� �

The event was moderated by�Elena Danilevskaya, Federal Curator of the Russian Children\'s Goods Testing Project ‘Moms in Action’. Opening the forum, she noted that many people are thinking about opening a store, a dream store. Therefore, the task of today\'s forum is to give such people useful information that will help them bring their dreams to life.

Elena Danilevskaya emphasized that the forum was attended by international speakers, real professionals with years of experience in creating completely diverse projects.

The first session was called Creating a Dream Boutique: Where to Start. It was conducted by�Maria Gerasimenko, a founder of Fashion Advisors School. She offered a practical analysis of steps required for opening a new store. In particular, she focused on three global topics: express calculations, express strategy, and HR issues.

One of the speakers,�Anna Balandina, a practicing expert in visual merchandising and store design, showed real cases of successful retail projects that managed to ‘repackage’ a store for new business realities and turned it into a brand store.

“The children\'s fashion market has changed,” says Anna Balandina. “The rules of the game for offline retail are changing with it. Multichannel is a new norm of consumer behavior. Today, the customer is equally active in offline outlets, social networks, and marketplaces. The store\'s role is changing as it is becoming a showcase of the brand and a point of building trust. It is impossible to compete with marketplaces by price. But offline has its advantages, and they need to be disclosed and strengthened.”

The three-day joint conference programme of�Mir Detstva 2025�and�CJF � Child and Junior Fashion 2025. Autumn�includes a number of events of the EXPO-Academy project.

Industry experts review various aspects of the children\'s industry, share their experiences, and introduce successful cases to visitors.

The EXPO-Academy events include the Workshop on Business Cybersecurity; the Discussion Panel on the Licensing Potential of Russian Animation Brands: Opportunities and Prospects; the Forum on Successful Sales on Marketplaces in the Children\'s Goods Category: Trends, Cases, AI, Automation and Tools for Business Development; the Masterclass on Three Ways to Increase Sales in a Store of Children’s Shoes; the review of trends for Spring/Summer 2026: the fashion industry\'s top trends, colours, prints and shapes; the Workshop on How to Compete with Marketplaces and Generate Customer Traffic to Retail Stores of Children\'s Clothing and Shoes; the Forum on Business with Asia. How Russian Companies Can Work with the Asian Region: Prospects and Trends for the Children\'s Goods Market; and many more.

Press Service, EXPOCENTRE AO

CJF � Child and Junior Fashion 2025. Autumn presents the first showcase of Moscow region manufacturers

Fri, 19 Sep 2025 16:12:35 +0300

The first group showcase of manufacturers of children\'s clothing and shoes from the Moscow region was arranged at�CJF � Child and Junior Fashion 2025. Autumn�with the support of the Moscow Region Chamber of Commerce and Industry. It will show collections of the region’s five companies.

“Participation in trade shows at group stands of the Moscow Region Chamber of Commerce and Industry is a key tool for business growth,” said�Denis Frantsuzov, President of the Moscow Region Chamber of Commerce and Industry. According to him, trade shows provide companies, especially small and medium-sized ones, with a unique opportunity to make themselves known at large industry venues with minimal costs.

“This format allows us to generate valuable business contacts, find new clients and partners, as well as conduct competitive intelligence," emphasized Denis Frantsuzov. "Under the auspices of our chamber, participants receive an enhanced image and trust from visitors, which significantly increases the effectiveness of their exhibition activities.”

On the first day of the exhibition, the showcase of the Moscow regions was attended by�Tatyana Butskaya, Deputy of the Russian State Duma, First Deputy Chair at the Russian State Duma Committee on Family Protection, Issues of Fatherhood, Motherhood and Childhood, Chair at the Board of the Council of Mothers, and�Ksenia Bobyleva, Deputy Director of the Department of the Textile and Timber Industry of the Russian Ministry of Industry and Trade.

They mentioned the importance of support from the regional Chamber of Commerce and Industry and positively assessed the opportunities offered by participation in Russia\'s largest show of children\'s fashion.

In their turn, the exhibitors from the Moscow region say that they would like to expand the area of their showcase in the future.

Thanks to the support of regional business development centres, companies from 12 Russian regions are participating in the exhibition: Mari El and Tatarstan Republics, Krasnodar and Primorsky Krais, Vladimir, Kirov, Lipetsk, Tula and Tomsk Oblasts, and the cities of Nizhny Novgorod and Krasnoyarsk.

Press Service, EXPOCENTRE AO