For the first time at the CJF Exhibition, Olant Company, a well-known distributor of products for expectant mothers and babies, presented Elodie, a popular Swedish brand. Its original design was appreciated by the visitors. Olga Teslya, the Founder and CEO of the Company, told us about the advantages of the brand and the main ways to promote products for mothers and babies.

A real sensation at the Exhibition was made by a Russian manufacturer from Borovichi, Novgorod Region. BODO – a Russian brand of children's clothing, established in 2009 by ordinary parents for their children – surprised visitors and fashion experts with the originality of style and quality of manufacturing.

Oldos, a Russian manufacturer of fabrics, accessories, and clothing for children, has announced the launch of an eco-friendly technology that allows the use of materials made of recycled plastic bottle caps in the production of clothing.

Rock'n'mouse, a small brand of children's clothing from Latvia was a bright newcomer to the latest season of the CJF Exhibition, and it has all the chances to grow into a large company.

Three Bears®, a company from Bryansk, a regular participant of the Exhibition, presented several collections for newborns at once, including clothes for babies for special occasions such as “Lace Chic”, “Little Lady”, and “My Angel”.

GOODWIN brand from Altai Krai presented its products at the CJF Exhibition for the first time. The main direction of the company's activities is manufacturing and sales of school clothes for boys and girls in GOODWIN brand stores. Olga Kalanakova, the Head of the Enterprise, spoke about the advantages of her products.

The collections of children's shoes made by Lel Factory, which debuted at the CJF Exhibition, will replenish the product assortment of Westfalika stores. Previously, the company used to sell the brand's products only in Rossita and Peshekhod stores.

Marika, a Polish headwear manufacturer, has been in the market for 31 years. This season the company took part in the CJF Exhibition for the first time, and this will expand the partners’ pool. Today, the manufacturer cooperates with companies from Poland, Eastern and Western Europe.

Radost Moya RM is a Russian company engaged in production and wholesale of outerwear for children. The company's stand presented beautiful, fashionable, high-quality products for children and schoolchildren at affordable prices. In addition to outerwear, the product range presents hats and accessories.

Svetlanka-Fashion, a manufacturer of children's clothing from Kyrgyzstan, has been participating in the Exhibition for several years in a row. The Company specializes in manufacturing of elegant and casual dresses for girls from one to 14 years old and school uniforms. At the spring Exhibition Svetlanka-Fashion presented more than 50 models of classic school dresses.

Traditionally, at the CJF – Child and Junior Fashion 2020. Spring Exhibition a large block of events was organized by the Imperia Congress and Exhibition Company. A special program for retail chains' purchasing managers, distributors, and manufacturers of children's goods, consisting of visits to the Exhibition and training seminars, always brings together industry professionals. Vladislav Shulgin, Conference Producer, shared his impressions of the spring events.

For the first time in the framework of the Exhibition, the CJF Blogger Day Forum was held, along with an interactive battle “The team of bloggers against the team of marketing experts”, which aroused great interest among the visitors of the Exhibition.

Trend excursions were held for two days in the Exhibition pavilions by Astanda Chegia, Practical Fashion Solution Agency. Astanda told us how to select shop assortments tailored for the target audience using the examples of specific exhibitors.

What makes the success of any exhibition? The success comes from how interesting the exhibitors are and how active the visitors, who found time in their busy schedule to come to the exhibition, are. What interesting things professionals saw this spring, what they expect from the upcoming season – here's what Alexei Kozlov said, the Representative of Scanndi-store retail chain:

How will the market of fashionable children's clothing develop this year? How to survive a period of stagnation? We talked about this with the permanent expert of the CJF Exhibition, Elena Pismenskaya, Kids Fashion Retail Consulting Agency General Director.

Our traditional project CJF – Children's Catwalk has once again become a highlight of CJF – Child and Junior Fashion 2020. Spring Exhibition, held from February 24 to February 27 at EXPOCENTRE Fairgrounds.