The issues to be discussed at the Conference are

• customer capture, engagement and retention,
• a review of popular Instagram accounts and game mechanics for promotion in SNS,
• performance marketing tools to increase sales of clothes for children.

This year the hosts attracted speakers for various market segments. Svetlana Kulikova from the Lumiere du Soleil international marketing agency will tell about framing and how to avoid communication mistakes, how to use clip thinking in promoting goods.

Julia Karmanova, the founder and Director of the Delovoy Zavod Business School, will demonstrate how to choose communication channels with the customers and how to change promotion methods taking into account the customers’ age.

The conference will pay special attention to promotion in social media, especially in Instagram, which today is the most effective market place in the fashion industry. Anton Kovalevsky, the Yellow Banana Agency General Director, will tell how to promote a brand and to perform sales in Instagram, what budget it will take in 2018 and what game mechanics and contests will make an account more popular.

Vladimir Malyugin, the leading speaker of Digital Geeks, will explain in detail performance marketing tools to increase sales of clothes for children.

Galina Kuznetsova, the Profashion Magazine editor and expert in content marketing in mass media, will be closing this busy day with an interesting speech on digital competencies in the textile industry. She will speak about digital inequality and business risks in the fashion industry, how to make a web site for Russia and a web site for the international market, what to change and how to adapt.

The important issues of the law on personal information, the details of the online cash register usage, and the 54th federal law in the sphere of sales of goods for children will also be discussed at the Conference.

The attendance to the Conference is free. You need to register at http://conf.yellowbanana.ru/.