The shop’s floor space is 130 square meters; it is located on the 3rd floor of the building. It is the first retail outlet of the brand designed in the new concept.

The new design concept is based on the core values of Reima^®: nature, simplicity, comfort. The spirit of Scandinavian nature is demonstrated by wooden accessories, decorations of stones and cool color shades. An artificial rain and stones zone for children is built in the shop. There are digital displays installed to demonstrate new collections, specific details and advantages. The customers can also order home delivery using tablet computer terminals, in which one can find the full product range: outdoor clothing, clothes for skate-board and bicycle fans, footwear and accessories for new born babies and children up to 14 years of age.

“The Central Kids Store in Lubyanka puts a stake on strong Russian and international brands cooperating only with the best manufacturers,” says Leonid Karpov, Senior Vice-President of HALS Development, the owner of CKS. “Reima^® clothes for children have been a quality brand over many years and have its recognizable style. Digital technologies will help a bright and vivid show of their collection for children and will ensure a positive effect on sales.”