“We counted on a higher demand for Football Stars products during the World Cup days,” Gulliver’s representatives explained. “However, the feverish buying started from the moment the flash-collection was presented at shops in April and today Football Stars have enjoyed an unprecedented success. The customers’ interest was at most in the clothes for boys: shorts, T-shirts and caps. Today we have almost run out of these items.”

Having prepared a collection for boys and girls of 2 to 15 years of age for the Football World Cup, Gulliver has once again proved to be an expert in children fashion. Football Stars items demonstrate both sports trends and a fine style. The collection presents models with contrast finishing and colorful patterns which ideally fit for active leisure. The key colors are intense red, dark blue and refreshing white, typical for sports items and stressing the dynamic image.

Football Stars is one if the best incarnations of the World Cup idea among the casual clothes collections in the Russian market. It is easy to choose a stylish variant among these looks both for playing sports and for visiting the World Cup games.

“The success of the Football Stars collection can be explained with a combination of several factors. First of all, the topic is very popular: the whole country has been inspired by the football energy and is eagerly waiting for the World Cup to start, and the children want to be in the trend and to underline their personal involvement. Secondly, we offered a happy combination of modern trends: a multilayer combination of cloth structures, bright dynamic patterns with a laconic and comfortable sports style. Thirdly, we use quality natural materials, and this is very much appreciated by parents when they choose clothes for their children,” Gulliver representatives informed.