Aron Tukhvatullin, Lucky Child^® Business Development Director informed about first results and special details of the collection:

“We can see a great interest in our products today (two weeks before 2018 FIFA World Cup Russia opening). We can definitely say that there’ll not remain a single box of products in our warehouse by the time the World Cup starts. The sales dynamics which has been evident over the last weeks demonstrates how the demand for the Vpered, Champions! (Go ahead, Champions) collection has spiked. We have been receiving new orders almost daily from various customers with whom we’ve never worked before: airports and railway stations sales outlets, souvenir shops. The official retail shops of FIFA have been having active sales. The demand has been experiencing an avalanche growth; it is, I think, the specifics of our national character – to postpone everything until the last moment. However, we understand that branded products of FIFA World Cup are mainly emotional and relevant only for a short time. Therefore we await the peak of sales in the first days of the tournament.

“Although we are going to summarize the results in autumn, we can already say that FIFA’s license has fully justified the expenditures. The only problem for us is that we couldn’t properly evaluate and forecast production volume. Now we understand that we should have manufactured more products. Our T-shirts and various small accessories with FIFA branded mascots which many people buy as gifts were the most popular goods among the customers. We are eagerly waiting for the matches to start and we’ll be supporting our team!

“The main advantage of Lucky Child^® is high quality of materials we use. Thanks to this, our company has managed to receive a license to produce a new unusual collection. Cotton sheets, jaquard braids with laser cut fine detailed pictures are used in the items of this collection. Digital printing is used in production of bed linen; and embroidery is applied on bathrobes.”

The collection consists of three groups of products: clothes for new born babies and for the small children up to 1 year of age (Baby); elegant clothes for children of 0 to 3 years of age (Main); and clothes for leisure and bathing (Bath). The smallest football fans will be comfortable in stylish romper suits with short or long sleeves. Specially for girls our designers have made romper suits with touching wings on the shoulders.

The romper suits are made in two colors: attractive red or in modest grey melange with original braids and prints.

The Vpered, Champions! (Go ahead, Champions) collection presents two jumpers with unusual prints. The jumpers are made of soft interlock knit, fabrics’ coloring is hypoallergic, and they have comfortable press buttons.

For small and active sportsmen there are colorful stylish T-shirts with long or short sleeves in the Vpered, Champions! (Go ahead, Champions) collection. The T-shirts are manufactured under the highest quality control, and will last as long as necessary.

Little trousers and shorts made of soft French terry will perfectly fit the T-shirts. The trousers are made in two colors: bright red and attractive cornflower-blue with contrasting wide elastic upturns on the waist and on the ankles. Lately, many customers have started to prefer comfortable and stylish insulated waistcoats. So, in this collection there is also a bright red waistcoat with official branded 2018 FIFA World Cup Russia^® galloon. Now the caring parents will have what to put on a child if the sun is covered by the clouds, and they will feel easy.

There is also original bed linen in this collection, and bathrobes; and there are also stylish headbands, bandanas and panama hats featuring Zabivaka Wolf prints.

The sports suit of the baby will be added on by two versions of sweatshirts: a pull over type and a zippered sweatshirt with a stylish hood.

A bright red, or cornflower-blue, or white cotton hat can add on any sports suit. Now the little champion is with no doubt prepared for his first records!