The opening of the first European brand shop of the retail chain was on the 13th of July. The expansion in the European market started from Riga, the capital of Latvia. The store’s floor of 130 square meters displays Urban Jungle, the summer collection and Active School, a school uniform collection. To support sales, Acoola Baltic, a regional version of the company’s website was launched and social media accounts in Facebook and Instagram were started.

The Acoola® expansion continues in India where the retailer has already launched the third brand store. It was opened in Ambience Mall Vasant Kunj Shopping Center in New Delhi. The company is also working on launching the brand on the main online sales platforms in the country. Acoola retail chain in India is developed by a joint-venture company established by Concept Group and by Indian Saamag Group. All the three stores are opened in New Delhi. It is planned to open stores in Mumbai and Bangalore as well. Concept Group plans to open 12 brand stores in India by the end of 2018.