“The main advantage of the collection created together with Disney is its uniqueness since there are no other companies similar to Disney working in the Russian market segment of furniture for children and new born babies,” says Nikita Semenov, Vice President of the Topol Group.
“Parents’ emotions remain an important factor because they were brought up watching cartoons and reading books about Winnie the Pooh. Now they are happy to share their pleasant memories with their children.
Besides, our products are not only furniture sets but also accessories: baby changing tables, seesaws, play-pens, highchairs and other products. The customers can have the kid's room in a single style.
We first presented this collection at Mebel 2017. It was a tremendous success. Many customers were interested in our products and made pre-orders. Now that a year has passed, I can say that this licensed collection has been more than successful. We have launched production of furniture with other Disney characters: Mickey Mouse, Mini Mouse, Lion King, and Marie from the Aristocats cartoon. Soon we will add more characters to our furniture.
I’d also like to mention that the products are in the medium price segment, and this of course makes it more attractive for our end users.”