Sergey Lelikov invites you to free webinars Building Strong Brands Step-by-Step
Our branding expert, Sergey Lelikov, is an international brand consultant, founder of BrandEffect School of Practical Branding, co-founder of High School of Branding. During these crisis days, he holds a series of free webinars for all participants and visitors of our exhibitions.
During the webinar, Sergey will talk about the physics and metaphysics of the brand, the basic rules of branding. He will introduce the basics of brand positioning and define the key metaphor of the brand as of a bridge connecting the brand with the consumer.