Experts share secrets of business success at CJF Child and Junior Fashion 2020. Spring

26 / 02 / 2020

The event programme of CJF Child and Junior Fashion 2020. Spring brings up retail trade, promotion of childrens goods, child fashion brand efficiency, and other important issues.

Modny Magazin and Expocentre AO held a conference on Secrets of Boosting Online Sales of Childrens Goods.

Acclaimed fashion industry experts told the audience how to use online opportunities for increasing business recognizability and profitability and shared other important secrets of promoting and boosting online sales of childrens goods.

Ozon Director for Development of Marketplace Partners Pavel Kalistratov pointed to the high degree of Internet penetration on the Russian market and the swift shift from offline to online trade. According to him, online trade turnover grows 20-30% a year, and the market will continue to expand. He explained the notion of market place and the opportunities it offers to sellers of childrens goods. Marketplace is an ecosystem of services for sellers, which gives them full freedom and allows them to sell their goods throughout the country and abroad, said Mr. Kalistratov.

In turn, well-known business coach and specialist Vasmir Khezhev spoke about techniques of settling difficult situations in business with an emphasis on the operation of retail stores selling childrens goods amid the crisis. Modny Magazin fashion platform co-founder Denis Fomin dwelt on ways to boost online trade. Group for the first time presented its solutions at the CJF Child and Junior Fashion exhibition. The conference focused on the opportunities offered by such promotion channels as Instagram, SEO, video commercials, and others.

Practical advice on sales and business expansion was given during workshops: Specifics of Childrens Goods Certification and Labeling, Consumer Niches in Highest Demand. Where to Expand Ones Business?, New Reality of Offline Retail. Visual Merchandizing Technologies for Boosting Sales of Childrens Stores.

An interactive master class dedicated to creating an efficient childrens fashion brand was presented by Brand Management Chief Editor, founder of the BrandEffect practical branding school Sergey Lelikov.

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Press Service, Expocentre AO