What promotions can increase sales
The 25th anniversary edition of CJF – Child and Junior Fashion 2021. Spring featured the Workshop on Promotions and Sales Incentives for the Children's Store. The event was organised by Fashion Consulting Group with support of EXPOCENTRE AO.
The workshop’s speaker was Natalia Chinenova, who is the lead expert in retail business technology at Fashion Consulting Group, practitioner in setting up a retail business from scratch, setting up and managing retail chains, with more than 40 years of retail experience.
Natalia Chinenova talked about three main methods of sales promotion: co-promotion, price reduction promotions, and interactive/reputational promotions.
She explained why reputational promotions attract customers and why they help selling. She offered several case studies and stories of success.
Concluding the workshop, the speaker named some price-cutting promotions and explained which ones could really increase sales.
Learn more about the CJF events at https://www.cjf-expo.ru/ru/events/
Press Service, EXPOCENTRE AO