Clothes and Footwear for Children and Teenagers: the Present and the Future

24 / 02 / 2021

Such a Forum is held online at Expocentre Fairgrounds from February 24 to 25 within the accompanying programme of CJF Child and Junior Fashion 2021. Spring. The forum is supported by EXPOCENTRE AO and organised by the Russian Quality System (Roskachestvo), Innovative Center of the Textile and Garment Industry OAO and ProKachestvo. 

The forum started with the plenary session on the state of the clothing and footwear market: the children and teens segment. 

The moderator of the discussion, Deputy Head of Roskachestvo Yulia Mikhaleva, noted that the CJF exhibition has always been a mirror of the industry and a universal marketing tool, contributing to its recovery at present. It is symbolic, she believes, that during the forced hiatus caused by the pandemic, the industry was able to prepare for exhibition and congress activities and Expocentre is opening its exhibition season this year with such a remarkable project. 

Today, on the third day of the exhibition, we can already conclude that the industry has survived this difficult period. It is noteworthy that such Russian regions as the Krasnodar Territory, Omsk, Orel, Penza, Ulyanovsk and Yaroslavl regions organised their group stands at the exhibition, said Yulia Mikhaleva.

According to Alexandra Ryabova, Deputy Head of the Children's Goods Industry Department at the Russian Ministry of Industry and Trade, the year 2020 has seen major changes in all areas of the pandemic economy, affecting the production of children's goods as well. But it has been possible to prevent a shortage of children's goods on shop shelves. Last year, domestic production of children's goods reached 228 billion roubles. The market as a whole amounted to 831 billion roubles, with the clothing and footwear segment being the largest, accounting for 34% of all children's goods. Exports of children's goods, despite all restrictions, continued to grow, accounting for 3%. This shows that Russian products are in demand and highly competitive. 

Head of the analytical group of RBC Market Research Sergey Khitrov gave a presentation on "Online trade in children's goods in the COVID-19 pandemic". In particular, he analysed trends in the online market for children's goods. According to him, the turnover of the online children's goods market increased by 55.8% to 300 billion roubles by the end of 2020. By comparison, the growth rate of online sales in 2019 was at 15.7%. 

The range, quality and preferences of Russian-made children's clothing and footwear buyers and the results of consumer surveys were discussed by Tatiana Butskaya, coordinator of the ONF project "Time to give birth" and chairwoman of the Mothers' Council. She reported statistics showing that 89% of "active mothers who know how to choose goods for their children" buy Russian brands of children's clothing and 73% buy Russian children's shoes. 

Participants of the plenary session also discussed trends in children's fashion, nuances of school uniform tailoring, changes in demand in different price segments of children's clothing and footwear and other issues of concern to manufacturers and consumers.   

Learn more about the CJF events at https://www.cjf-expo.ru/ru/events/ 

Press Service, EXPOCENTRE AO