Mimpi Lembut has found a key to customers' hearts

Mimpi Lembut, a young brand, specialising in the production and supply of children's textiles and knitwear, stands out for a bright design of festive models for young fashionistas. Alena Bezrukova, Mimpi Lembut CEO, spoke about the advantages of her products and plans for the coming autumn.

“The Mimpi Lembut brand was founded in 2019. The first spring collection was produced in January 2019. Unfortunately, the consequences of the pandemic had a big impact on the brand’s development but we have not lost hope. We made a successful presentation of our collections at CJF – Child and Junior Fashion in February 2021. During the exhibition, we analyzed the interest of potential customers in our products, identified the demand for a range of children's elegant dresses, and determined the top popular models. At the moment, all products of the Mimpi Lembut brand are successfully sold on well-known trading platforms in Russia and the CIS (Wildberries, Lamoda, and Detsky Mir).”

– Why did you choose such a name for the brand? And what does it mean?

– The name of the Mimpi Lembut brand is translated from Indonesian as “sweet dreams” because every princess wishes to visit heavenly countries. Our team tried to avoid standard names in French, Italian, and English. Our goal was to create a new vision, unusual for Russian buyers, thereby attracting the interest of many customers.

Our customers note the refined style of each model, the high quality of tailoring and raw materials used, the care for the products during transportation (protective covers and additional packaging of each item), and a full product certification. The designers of Mimpi Lembut know how difficult it is to create exclusive, amazingly beautiful dresses. That is why they put their love, inspiration, and care into each product. Mimpi Lembut's dresses are a materialized dream.

We also produce clothes for newborns: fancy dresses, overalls, and maternity kits for heights from 56 to 98. We also offer a line-up for older ages from 104 to 146 cm.

– What are you planning to show at CJF – Child and Junior Fashion in September?

– At the autumn edition of CJF, we plan to present a new Autumn-Winter 21/22 collection. We'll offer a variety of Christmas dresses to meet your every need! The collection will feature more than 20 models made with floral decor, different designs, and cuts. At the same time, our team remembers to offer the classic versions of dresses designed for New Year's celebrations (New Year's parties, home holidays, and visits).

All our models are made of expensive and high-quality fabrics and accessories (our fabrics are made in Turkey, the sewing factory is located in Russia, and the full cycle of production and sale of goods is in Russia).

In addition to classic elegant dresses, our team has developed a product line of formal looks, which will also be presented at the show. These sets consist of elegant light dresses and coats (depending on the model, a jacket may be included). This collection is ideal for an important event (wedding, matinee in kindergarten).

We are looking forward to seeing you at our stand at CJF – Child and Junior Fashion 2021. Autumn!