Ivanovo – the Territory of Talents – will present collections of young designers at CJF – Child and Junior Fashion

On September 21, for the first time, collections of fashionable children's and teenage clothes from young Ivanovo designers will be presented at the Children's Catwalk along with well-known Russian and foreign brands, as part of the conference programme of CJF – Child and Junior Fashion 2021. Autumn.

Pavilion No.7, Hall 6, Children's Catwalk

The premiere show will be dedicated to the 150th anniversary of Ivanovo, the textile center of Russia, and is aimed at strengthening the ties between the business and the training system.  

CJF has always been a launching pad for talented youth and 2021 will be no exception. To support young designers, the exhibition will showcase ten clothing collections created by students and graduates of the Ivanovo State Polytechnic University together with its partners from the Competence Center of the Textile and Garment Industry.

One of them is Detline, which manufactures children's outerwear under the SHERYSHEFF brand. At the Catwalk, the audience will see a new collection of insulated children's jackets and overalls of the Autumn/Winter 2022 season, designed by Elizaveta Afanasyeva. Elizaveta has just started her fourth year at the university, but this did not stop Detline CEO Mikhail Sheryshev, who invited her to join the company’s designers.

Another participant is the Viotex trading house. Together with the leading specialists of the company, sports-chic clothing for young ladies will be presented by this year's IVSPU graduate Helena Tadesse and Ksenia Demyanenko, a young designer-teacher of the Mizonova Department of Costume Design and Textiles. The show presents clothing collections created by young designers not only from the favorite knitted fabrics of many manufacturers but also from cotton and linen fabrics of the leading Ivanovo textile enterprises: Shuiskiye Chintzy and the TDL Textile Holding.

The graduates of the Ivanovo Polytechnic University Maxim Krylov and Ekaterina Spirova contributed to the promotion of Russian fabrics, offering distributors and buyers dresses for girls under their brand FOUR STORIES. All models are made of 100% cotton of Shuiskiye Chintzy. Each one is distinguished by exquisite laconism, and decorated with author's prints of one of the brand's designers.

The eco-trend will be supported by linen clothing collections. A young Ivanovo entrepreneur Irina Borodulina will present a limited premium collection of linen clothes under the ALTATERRI brand for self-confident young fashionistas, their mothers, and older sisters. The collection of clothes in the Family Look style is made of linen fabrics of TDL Textile, a company from Ivanovo.

The show will be completed by two more linen collections from students of the Polytechnic University: THE FLOWERS OF WAR and THE FIFTH ELEMENT. The first collection was created by a group of sophomore students led by Ksenia Demyanenko and is dedicated to the Great Patriotic War. The creativity of artists and poets-veterans of the Ivanovo Region served as a source of inspiration for novice designers, and their work technique with flax was twice marked by experts of the fashion world: the Grand Prix of the Russian Festival "Fashion 4.0-Evolution" and the Silver Phoenix, which is the main award of the International Festival "Plyos on the Volga. Linen Palette".

"The show itself is a kind of a gratitude to the Ivanovo companies that brought the ideas of young designers to life. And it is a reminder that fashion is not just a huge industry with its laws of survival and famous names, but also a territory of young talents who are ready to both develop their brands and join production chains,'' says the project’s curator Alla Novikova.