How to generate loyal customers

The Workshop on Modern Loyalty Programmes in Children's Clothing Sales has taken place within the Expo-Academy project at CJF – Child and Junior Fashion 2022. Spring. It was organised by EXPOCENTRE AO in partnership with Fashion Consulting Group.

Natalia Chinenova, a leading expert on business technology in retail at Fashion Consulting Group, spoke about the essence of loyalty as it applies to the children's goods trade. She believes that loyalty is the mood that business owners need to create in an offline shop for customers to return again and again. That said, loyalty should not be confused with discounts, which opportunistically and inappropriately have been offered lately.

What are loyalty programmes like? What are customers looking for in today's loyalty programmes? How to design a loyalty programme properly? The speaker answered these questions, supported by case studies from well-known companies.