CJF presented the Russian Project of Testing Children’s Goods
A presentation of the 3rd Russian Project of Testing Children's Goods 'Moms in Action', organised by the Council of Mothers Russian Public Organisation, Parents' Choice ANO in partnership with EXPOCENTRE AO, has taken place at CJF – Child and Junior Fashion 2022. Spring at EXPOCENTRE Fairgrounds.
The aim of the project is to support manufacturers of quality Russian children's goods and clothing and to recommend them by the Council of Mothers' ambassadors to the interested parental community. Thanks to the active position of the exhibitors, more and more products are being test-driven by Moms in Action and receive a quality reference from the direct consumer - caring mothers from all regions of Russia who choose only the best for their children.
Sergey Selivanov, First Deputy Director General, welcomed the participants on behalf of EXPOCENTRE AO. He expressed his special gratitude to Parents' Choice ANO, Council of Mothers and personally to Tatiana Butskaya, Chairman of the Council, State Duma deputy, who took part in the presentation, and to Elena Danilevskaya, moderator of the meeting, Federal Curator at the Council of Mothers Russian Public Organisation, Head at the Moms in Action project, for support in organisation of children goods exhibitions and active participation in them.
As Elena Danilevskaya noted, the Moms in Action project has been in existence for three years and is constantly gaining momentum. During the project, mothers and their children conduct tests of children's products, clothes and footwear, make creative videos, and form an opinion on the product based on practical results. All project ambassadors are trained at the Product Testing School and can give competent advice to parents who want to buy the highest quality and safest children's products.
Participating manufacturers, in turn, receive valuable feedback - real feedback on their products, as well as a list of recommendations for quality improvement.
Russian manufacturers of children's goods took part in the presentation event.
Press Service, EXPOCENTRE AO