How to export animation brands in the current environment

29 / 09 / 2022

Panel discussion on the Successful Export of Children's and Animation Brands in Today's Environment. Leaders' Experience. Case Studies, organised by Red Carpet Studio, took place within the conference programme of the Mir Detstva 2022 exhibition. The event was moderated by Natalia Ivanova-Dostoevskaya, Deputy General Producer for the Animation Business Development at Red Carpet Studio. 

Larisa Magkaeva, Head of the Services Export Support Project at the Russian Export Centre, was invited as a speaker. She presented the programmes that are developing in the current environment and explained how the Russian Export Centre can be useful.

"The REC has been supporting audiovisual content since 2017 and participates in many international exhibitions. In addition to united stands under the Made in Russia brand, the REC offers services to both newcomers and active market players. For example, it advises on the selection of partners". 

Larisa Magkaeva complemented the moderator of the event by noting that the REC has regional branches, representative offices as well as a general programme for the whole of Russia. This programme has its own specifics in different regions, since each region has its own problems and areas. It is possible to take advantage of the REC's services, which will help with subsidies and mutually beneficial contacts. 

Dmitry Zlobin, Chair at the Board of Directors of Votkinsk Industrial Company, spoke about his company's products. This is primarily furniture for newborn babies. The speaker talked about how to circumvent sanctions, find new logistical ways and continue exporting products to friendly countries.

Vladimir Yelkin, CEO of Pangeagroup, spoke about promotion on marketplaces, which of them Russian businesses can be present on today, and how Pangeagroup will help Russian producers to enter foreign marketplaces. "These are not the easiest of times for marketplaces. Many of the changes are connected with restrictions on Russian products. But Russian companies have opportunities, they want to develop, and they are looking for a way out of the situation". For manufacturers and brand owners, the only option left is to look for opportunities in other countries. The most accessible at the moment are the Turkish, Indian and Asian markets.

Other presentations were devoted to the licensed content.

Anna Artyukhova, Operations Director for Business Management at the Gulliver Group Licensing Agency, shared her views on what happens to licensed brands in the current circumstances. "Quality content is in demand everywhere and always, it is very important for any brand owner and content creator to decide on the target market, how they will position and promote it," the speaker noted.

Lydia Strelnikova, representative of Voronezh Animation Studio (Wizart), spoke about new projects, sale of media rights and company assets.

The discussion was rounded off with a speech by the author and general producer of Toy Roy, writer Oleg Roy. He spoke about his projects. At the end of the discussion there was a drawing for three Super Meow books with an autograph of Oleg Roy for the most interesting question.

Press Service, EXPOCENTRE AO