Press Release Mir Detstva 2025 / CJF – Child and Junior Fashion 2025
Press Release
Mir Detstva 2025
CJF – Child and Junior Fashion 2025. Autumn
17–19 September 2025
Crocus Expo, Moscow, Russia
The 30 th edition of the International Exhibition for the Children's Industry – Mir Detstva 2025 and the 33 rd edition of the International Exhibition for Child and Junior Fashion – CJF – Child and Junior Fashion 2025. Autumn will take place at a new venue, Crocus Expo, for the first time from 17 to 19 September 2025.
Mir Detstva is Russia's largest trade show for the children's industry. It brings together manufacturers, distributors, wholesalers, retailers, and representatives of marketplaces.
CJF – Child and Junior Fashion is a key event in the world of children's fashion and twice a year brings together leading market players and industry associations in Moscow.
Anton Alikhanov, Minister of Industry and Trade of Russia
"Showcasing goods and clothing for children, Mir Detstva and CJF – Child and Junior Fashion play an important role in promoting Russian children's brands, which helps leading market players sharing experiences, building development strategies, and looking for new partners. It is gratifying to see that these exhibitions have become a meeting place for government representatives with the professional community, which allow them to quickly receive feedback and jointly respond to new challenges."
Dates: 17–19 September 2025
Open hours: 17–18 September: 10.00–18.00; 19 September: 10.00–16.00
Venue: Pavilion 2, Halls 9, 10, 11 of Crocus Expo, Moscow
Organised by EXPOCENTRE AO
Supported by the Russian Ministry of Industry and Trade
Under auspices of the Russian Chamber of Commerce and Industry
Mir Detstva exhibitors: about 400 companies (including leading Russian companies such as Bestway, Hatber, HD Play, iLikeGift (ALEF), Lori, Paremo, Ural Toys, Azbukvarik, Alisa, BelEmsa, Bert, Vesna, Magic World, Detskoye Vremya, Maxitoys Toy House, DPS Kants, Znatok, Iris-Press, Orange Company, Myakishi, Office Premier, Polesie, Russian Style of Podmoskovie, Red Cat, Sweetbaby, Simba Toys Rus, Simbat, Step Puzzle, etc.)
Mir Detstva countries: Kirov, Lipetsk, Moscow, Tomsk, Tula and Vladimir Oblasts, Mari-El Republic, Krasnodar Krai
Russian regional pavilions at Mir Detstva: Russia, Belarus, China, Uzbekistan
CJF exhibitors: 170+ brands (including Balover, Bodo, Charmy white, Desty, Indigo, Irmi, Kapika, Lamir, Letty, Miza, Praleska, Malenkaya Lady, Paris Commune, etc.)
CJF countries: Russia, Belarus, China, Kazakhstan, Kyrgyzstan, Uzbekistan, Vietnam
Russian regional pavilions at CJF: Tomsk Oblast, Republic of Tatarstan
The exhibitors of Mir Detstva 2025 will show a wide range of products for children from products for newborns and toddlers to games, toys, creativity and school supplies, children's furniture, sports equipment, and gifts and souvenirs.
CJF – Child and Junior Fashion 2025. Autumn will once again cover all categories of children's fashion from clothes for newborns and preschoolers to school uniforms and teen clothing, as well as fabrics and accessories.
What is new in 2025:
- New venue: for the first time, both trade shows will take place at the Crocus Expo International Exhibition Centre.
- For the first time, the Chamber of Commerce and Industry of the Moscow Region will support and present a pavilion of the region's manufacturers.
- EXPO Accelerator: a new educational initiative, the EXPO Accelerator for Young Professionals, will be held to support talented youth. The Centre for the Development of Competences in the Fashion Industry at Plekhanov Russian Economic University and Carl Faberge College of Decorative and Applied Arts will use an interactive platform to organise the first marathon of masterclasses for exhibitors and visitors to exhibitions. Every day, under the guidance of experienced teachers, anyone can take part in workshops on digital technologies (CAD, 3D visualization, AI), fashion sketching and collage creation, modeling of clothes by pining fabrics to mannequins, as well as prove themselves in jewelry craft, enameling and engraving, and making children's accessories.
Conference programme
As part of the system of the Russian Chamber of Commerce and Industry and a socially responsible business, EXPOCENTRE not only arranges large-scale trade shows, but also develops educational projects for small and medium-sized businesses.
Participation in such programmes is available to everyone who wants to gain new knowledge, discuss development strategies, share experiences, and possibly make an important decision about the need for retraining and additional education for themselves and their colleagues at a well-known college.
The joint conference programme of Mir Detstva 2025 and CJF – Child and Junior Fashion 2025. Autumn will include 44 events of different formats.
In particular, visitors will enjoy practical sessions and workshops on new trends in consumer behavior and innovations in offline retail, the licensing potential of Russian animation brands, changes in the safety requirements for children's products, and business cybersecurity issues.
Experts from the children's fashion industry will present an overview of the trends of the Spring/Summer 2026 season in children's clothing and shoes, share practical recommendations on visual merchandising, advertising, and working with customer traffic.
As part of the EXPO Accelerator project, the students of Carl Faberge College of Decorative and Applied Arts will show their collections to the general public on the CJF Children's Catwalk.
The Child Safety Congress on Destructive Content in the Children's Industry: Causes, Challenges and Solutions will start its work on 17 September. The event is organised the Working Group on Ensuring Child Safety, Countering Destructive Ideologies Among Children and Youth of the Russian State Council Commission on Family, the Expert Council on Youth Policy, Culture, Education and Child Safety under the Russian State Duma, the National Project Fund for Support of Educational Initiatives, and EXPOCENTRE with the support of the Russian State Duma Committee on Development of Civil Society, Issues of Public Associations and Religious Organisations.
Its moderator will be Yana Lantratova, Chair at the Russian State Duma Committee on Development of Civil Society, Issues of Public Associations and Religious Organisations.
The Intersectoral Forum on Grown-up Problems of the Children's Market. War of the Worlds: Offline vs. Online will also take place on the first day of the exhibitions. Its participants will include leading experts in the book and stationery business, manufacturers of children's goods, and top managers of large retail chains. The key objectives of the forum are to discuss key issues of the development of allied industries, and to create a joint offline retail support programme at the state and industry levels. The event is organised by the Booksellers Association, the Russian Book Union, and EXPOCENTRE with the support of the International Academy of Preschool Education (IAPE), the Association of Development of Quality Preschool Education (ADEQPE), and the Book Industry magazine.
The forum will be moderated by Tatiana Butskaya, First Deputy Chair at the Russian State Duma Committee on Family Protection, Issues of Fatherhood, Motherhood and Childhood, Svetlana Zorina, Chief Editor at the Book Industry magazine, President at the Booksellers Association, and Olga Kole, writer and creator of the Saving the Book Shop project.
The main events of 18 September will be the 4th Forum on How to Create a Perfect Children's Dream Fashion Boutique. Tips from Seasoned Veterans: Design, Window Dressing, Merchandising, Team, and the Forum on Successful Sales on Marketplaces in the Children's Goods Category: Trends, Cases, AI, Automation and Tools for Business Development.
The participants' attention will be focused on international cooperation and regulatory requirements at the Forum on Business with Asia. How Russian Companies Can Work with the Asian Region: Prospects and Trends for the Children's Goods Market on 19 September. The third day of the exhibition will also host the Workshop on the Roadmap for Labeling Children's Goods, Clothing and Shoes devoted to changes in the requirements for mandatory labeling of products. The event is organised by the Centre for Advanced Technology Development – an operator at the Chestny ZNAK National Track & Trace Digital System.
Participation in the conference programme is free for all visitors to the exhibitions (subject to pre-registration). You can find the full schedule of events on the official websites of the exhibitions.
The Media Partner of Mir Detstva 2025 and CJF – Child and Junior Fashion 2025. Autumn is RDT-INFO.
Visitor registration
Admission to the exhibitions is free for business visitors with visitor badges. You can register and get your personal visitor ID at the Mir Detstva 2025 and CJF – Child and Junior Fashion 2025. Autumn websites.
Address: Crocus Expo
16, 18, 20, ul. Mezhdunarodnaya, Krasnogorsk, Krasnogorsky district, Moscow region
How to get to Crocus Expo: https://www.mirdetstva-expo.ru/en/visitors/route/
Join us in social media:
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