Experts give tips on how to create a perfect children's dream fashion boutique
The 4th Forum on How to Create a Perfect Children's Dream Fashion Boutique. Tips from Seasoned Veterans: Design, Window Dressing, Merchandising, Team took place within the EXPO-Academy project.
The event was moderated by Elena Danilevskaya, Federal Curator of the Russian Children's Goods Testing Project ‘Moms in Action’. Opening the forum, she noted that many people are thinking about opening a store, a dream store. Therefore, the task of today's forum is to give such people useful information that will help them bring their dreams to life.
Elena Danilevskaya emphasized that the forum was attended by international speakers, real professionals with years of experience in creating completely diverse projects.
The first session was called Creating a Dream Boutique: Where to Start. It was conducted by Maria Gerasimenko, a founder of Fashion Advisors School. She offered a practical analysis of steps required for opening a new store. In particular, she focused on three global topics: express calculations, express strategy, and HR issues.
One of the speakers, Anna Balandina, a practicing expert in visual merchandising and store design, showed real cases of successful retail projects that managed to ‘repackage’ a store for new business realities and turned it into a brand store.
“The children's fashion market has changed,” says Anna Balandina. “The rules of the game for offline retail are changing with it. Multichannel is a new norm of consumer behavior. Today, the customer is equally active in offline outlets, social networks, and marketplaces. The store's role is changing as it is becoming a showcase of the brand and a point of building trust. It is impossible to compete with marketplaces by price. But offline has its advantages, and they need to be disclosed and strengthened.”
The three-day joint conference programme of Mir Detstva 2025 and CJF – Child and Junior Fashion 2025. Autumn includes a number of events of the EXPO-Academy project.
Industry experts review various aspects of the children's industry, share their experiences, and introduce successful cases to visitors.
The EXPO-Academy events include the Workshop on Business Cybersecurity; the Discussion Panel on the Licensing Potential of Russian Animation Brands: Opportunities and Prospects; the Forum on Successful Sales on Marketplaces in the Children's Goods Category: Trends, Cases, AI, Automation and Tools for Business Development; the Masterclass on Three Ways to Increase Sales in a Store of Children’s Shoes; the review of trends for Spring/Summer 2026: the fashion industry's top trends, colours, prints and shapes; the Workshop on How to Compete with Marketplaces and Generate Customer Traffic to Retail Stores of Children's Clothing and Shoes; the Forum on Business with Asia. How Russian Companies Can Work with the Asian Region: Prospects and Trends for the Children's Goods Market; and many more.
Press Service, EXPOCENTRE AO
