Post Show Report Mir Detstva 2026 and CJF – Child and Junior Fashion 2026. Autumn

31st edition of the International Exhibition for the Children’s Industry
Mir Detstva 2026

36th edition of the International Exhibition for Child and Junior Fashion
CJF – Child and Junior Fashion 2026. Autumn

16–18 September 2026

Crocus Expo, Moscow, Russia

Mir Detstva 2026 and CJF – Child and Junior Fashion 2026. Autumn took place at Crocus Expo from 16 to 18 September 2026.

Mir Detstva and CJF – Child and Junior Fashion have long become not just platforms for the presentation of new products, but real centres of industry expertise. It is the place to develop strategies and partnerships, and to have an exchange of experience between business and government. It is especially valuable that these events allow us to build a direct dialogue with the professional community, help us quickly receive feedback, and jointly find answers to current challenges.

In 2026, the Russian Society Znanie became the General Partner of Mir Detstva for the first time.

Ivan Kulikov, Deputy Minister of Industry and Trade of Russia, said in his welcome address, that the professionalism of Russian manufacturers allows us to achieve impressive results. I would like to express my special gratitude to companies that not only retain their workforce and adapt to market changes, but also actively explore new niches, find alternative sales channels, and make a real contribution to this country's economy.

Dates: 16–18 September 2026

Venue: Crocus Expo, Moscow  

Organised by EXPOCENTRE AO

Supported by the Russian Ministry of Industry and Trade

Under auspices of the Russian Chamber of Commerce and Industry

Floor space: 7,200 sq. m

Buyers from Russia, Abkhazia, Argentina, Armenia, Azerbaijan, Bangladesh, Belarus, China, Germany, India, Iran, Italy, Kazakhstan, Kyrgyzstan, Latvia, Mexico, Moldova, Mongolia, the UAE, Pakistan, Poland

Mir Detstva exhibitors: 270+ companies (including leading Russian companies such as Azbukvarik, Aspect, Brick Labs, Baby Opt Group, Veld Co, Volshebniy Mir, Detskoye Vremya, Elka Distribution, SmallToys, Igrotrade, Zhorya, Skyteo, MTA Group, Nazad K Istokam, Neva Market, Paremo, Plast Team, Polesie, Samson, Sweetbaby, Simbat, Smart, Stella+, Step Puzzle, Ural Toys, Fabrika Detstva, etc.)

Countries: Russia, Belarus, China, India, Kazakhstan, South Korea, Uzbekistan

Foreign pavilion: India Pavilion organised by the Sports Goods & Toys Export Promotion Council (SGEPC)

Russian regional pavilions at Mir Detstva: Arkhangelsk, Kaluga, Kostroma, Volgograd, and Smolensk Oblasts

Mir Detstva products on display: a wide range of products for children–from products for newborns and toddlers to games, toys, creativity supplies, book products, school supplies, children's furniture, sports equipment, party supplies, and gifts

CJF exhibitors: 100+ brands (including Fashion X&S, Kapika, Malenkaya Lady, Truvor, Indigo Kids, Miasin, Desty, LocoLoco, Argo, Mal Mala, Letty, Mr. Suprunov, Bugatti, Jeestyle, Escada Girls, Bokka, Nikastyle, Reachtop, Hunny Mammy, etc.)

Countries: Russia, Belarus, China, Italy, Kazakhstan, Kyrgyzstan, Turkiye

Foreign pavilion: Turkiye pavilion organised by the Istanbul Textile and Apparel Exporters’ Associations (ITKIB)

Russian regional pavilions at CJF: Kaliningrad, Kirov, Penza, Tomsk, Tula, and Voronezh Oblasts

CJF products on display: children's and teen clothing, shoes, accessories, premium brands, and maternity clothing

Mir Detstva and CJF welcomed 7,300 industry professionals: buyers, distributors, managers of federal and regional retail chains, buyers of large marketplaces and sellers, and owners of retail stores from 21 countries and 89 regions of Russia.

Based on the results of the shows, we have drawn a number of conclusions: the children's industry adequately meets the challenges and demonstrates flexibility and a desire to find new ways of development. Companies are currently optimizing their product range, introducing new product lines, expanding their size range, and changing their distribution channels. The shows have become a platform for them to test new collections and receive feedback.

The professional audience maintained a steady demand for face-to-face meetings and active industry discussions at the shows and their joint conference programme.

For the first time, Mir Detstva 2026 had a single display of franchise companies that demonstrated the investment attractiveness of the children's retail and services segment.

Conference programme

This year, the joint conference programme of Mir Detstva 2026 and CJF – Child and Junior Fashion 2026. Autumn included 25 events.

The first day featured important congresses with government representatives and major market players participating.

The Panel on the Safe Environment and Digital Literacy in the Family: Challenges and Solutions opened the programme. The event was organised by the Public Council for Interaction with Civil Society under the High Commissioner for Human Rights in the Russian Federation, the National Project Fund, and EXPOCENTRE with the support of Yana Lantratova, High Commissioner for Human Rights in the Russian Federation.

The event was moderated by Elena Kalgina, Deputy Chair at the Public Council for Interaction with Civil Society under the High Commissioner for Human Rights.

The panel participants included Denis Vodov, Director at the Center for Innovative Competencies in Physical Education and Student Sports at Kosygin Russian State University, Member of the Executive Committee of the Russian Student Sports Union, Vice-President at the Physical Culture and Sports Society ‘Russia’, Irina Mastusova, Executive Director at the Russian Animated Film Association, Head at the Commission on Cinematography and Animation of the Public Council under the Ministry of Culture of Russian, Aleksandr Gorbunov, Director of the Lecture Projects Department at the Russian Znanie Society, Larisa Sanatovskaya, Executive Director of the National Parents Association, Lyudmila Mikhailova, Vice-Rector for Youth Policy at Moscow State Institute of Culture, Maxim Karpikov, Chief Editor, General Producer at the KIBERY International Youth Movement, etc.

The Russian Znanie Society jointly with EXPOCENTRE organised the first Panel Discussion on A Native Toy (Rodnaya Igrushka) at Mir Detstva: Priorities, Support for Manufacturers, and Proper Guidelines for Upbringing.

The discussion included three thematic sessions (the state support for manufacturers of children's goods: current measures and prospects, the practice of winners: challenges, solutions, scaling, and a toy as a parenting tool: educational and cultural guidelines) with Konstantin Shishkov, Deputy Director at the Department of Light Industry and Forestry Complex of the Russian Ministry of Industry and Trade, Dinar Khafizov, Director at the Department of Strategic Projects of the Russian Znanie Society, Yulia Punina, Head of Government Relations at Detskiy Mir, and others.

In addition, there was a thematic fashion show A Native Toy: Aesthetics as a Lifestyle. It was organised by the Russian Znanie Society, EXPOCENTRE, and PROfashion Media Agency.

Taking into account the current difficult situation in the children's industry, EXPOCENTRE organised a marathon of educational workshops of the EXPO Academy project with the participation of leading industry experts in order to support regional small and medium-sized businesses.

It is worth noting that the interest of retail representatives in the events of the Mir Detstva and CJF conference programme continues.

The most important event was the 5th Forum on How to Create a Perfect Children's Dream Fashion Boutique. Tips from Seasoned Veterans: Design, Window Dressing, Merchandising, Team, which brought together well-known experts in children’s retail, who have extensive experience in managing successful stores for children's goods, clothing, books, and school supplies.

The forum’s anniversary edition was moderated by Yana Orobiy, a business psychologist who works with business owners and teams.

The first interactive Trend Quest with Mr. X was a success. It was held for new retailers and sellers who want to know which children's products to give preference to in order to ensure high turnover in the current unstable market.

During the quest, the participants tested the game sets themselves right at the stands and received recommendations.

Thanks to the professionalism of Alexander Yelkin, who has 20 years of experience in the children's goods market, the participants of the trend quest were able to select unique items for their store that could ensure not only demand, but also high profits, and received practical advice on how to create a dream shelf with an assortment that would be interesting to today’s buyer.

On 16 September 2026, EXPOCENTRE and the Assembly of National and International Business Development organised the Workshops on Legal Optimization of the Tax Burden in 2026. Current Legislative Changes, and on Money Transfers, Blockages, and Legalization in 2026: New Rules, Risk Zones, and a Safe Action Plan.

The first day of the exhibitions concluded with the Expert Session on the Dialogue Between Producers of Animated Content and Specialists from the Institute of Education: Quality, Safety, and Pedagogical Value of Animated Content, organised by EXPOCENTRE and the Russian Animated Film Association in partnership with the Institute of Study of Childhood, Family and Education.

The discussion focused on the monitoring results of the Institute of Study of Childhood, Family and Education, instruments for examination and research of animated content, educational and recommendation practices. The event was moderated by Irina Mastusova, Executive Director at the Russian Animated Film Association.

The Forum on How to Maintain Growth and Profitability on Marketplaces in the Current Environment took place on 17 September. It was organised by EXPOCENTRE jointly with XWAY for sellers who want to get up-to-date information about the trends and prospects of the marketplace market, the specifics of selling children's goods on leading platforms, product promotion tools, and working with AI.

Shamkhal Ildarov, President at the Association of Textile Workers of Russia, Chair at the Committee on Textile Industry at the CIS Business Centre, spoke about growing business without profit: where manufacturers lose money on marketplaces and how to bring back the business economy. Ivan Budnik, Head of AI Development at M.Video, Solo Founder +AI, ex.Director of e-Commerce and Digital Transformation at Gulliver Group, expert of the Russian Chamber of Commerce and Industry on the development of e-commerce, information technology and digital economy, told the audience how to develop their own e-commerce.

On 17 September, ROSTEST Academy hold three blocks of the Practical Session on How to Ensure the Safety of Children’s Products from Raw Materials to Finished Goods. The Responsibility of Manufacturers and Importers.

For fashion designers, buyers, creative directors, stylists, visual merchandisers, and fashion industry marketers, EXPOCENTRE and the Carlin Creative Trend Bureau Russia organised a review of trends for Autumn/Winter 2026–2027: the fashion industry's top trends, colours, prints and shapes, and a trend tour around CJF – Child and Junior Fashion 2026. Autumn to see new products of children's clothing manufacturers: trends and hits of collections.

The events’ speaker was Anastasia Kotova, a trend expert, representative of the Carlin Creative Trend Bureau (France) in Russia since 2006.

The Forum on A Non‑Childish Conversation about Children’s Franchises was oranised by EXPOCENTRE in partnership with the Russian Franchising Association, the Franchising Association of the Northwestern Federal District, and TopFranchise.ru on 18 September.

The event was moderated by Vasil Gazizulin, a founder and managing partner of TopFranchise, international franchising expert, author of the book ‘Grow with a Franchise’, Forbes columnist, Chair of the Franchising Development Committee at the Opora Rossii Moscow City Branch, member of the Russian Franchising Association.

The Forum on Business with Asia. How Russian Companies Can Work with the Asian Region: Prospects and Trends for the Children's Goods Market was held jointly with Sinoruss and was devoted to promising niches for Russian companies in Asia, settlement tools, quality control, and intellectual property protection. The event was moderated by Anastasia Valova, Managing Partner at Sinoruss Consulting.

In partnership with BrandExpert ‘Liberty Island’, EXPOCENTRE organised the Workshops on Rebranding as the Foundation of Strategic Development and on Search for a Contractor and Tenders in the Creative Industry. The events’ speaker was Alexey Larin, a managing partner at BrandExpert ‘Liberty Island’, expert in marketing, strategic branding, packaging design, expert of the Industrial Development Monitoring Centre, expert on the work of the Far Easter Federal District in the Council for Foreign Trade Development, expert of the Information Systems Council of the Russian Ministry of Industry and Trade.

The Workshop on the Roadmap for Labeling Children's Goods, Clothing and Shoes was organised in partnership with the Centre for Advanced Technology Development–an operator at the Chestny ZNAK National Track & Trace Digital System. Alexey Rodin, Head of the Children’s Goods Department in the Consumer Goods Management Division at the Centre for Advanced Technology Development, and Olga Nikiforova, Project Manager of the Textile and Garments Product Group, spoke about the stages of launching mandatory labeling of games, toys, and clothing, and answered numerous questions from the audience. According to the Centre for Advanced Technology Development, the introduction of labeling has already reduced the share of illegal trafficking in the Russian market from 26% to 9%.

The EXPO-Academy also had workshops on purchasing in China using B2B platforms (Alexandr Elkin), government procurement (Elena Pismenskaya, Kids Fashion Retail), an in-store loyalty system (Ekaterina Eliseeva, Practical Fashion Solution), strategies for growing revenue and profits in the children’s fashion market amid competition from marketplaces (Evgeniy Danchev, Wconsulting), and a workshop on the difference between ‘Produced in Russia’ and ‘Made in Russia’ by Oxana Polyanskaya, Head of the Single Window Center at Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry.

The conference programme also hosted award ceremonies of the International Competition of Goods for Children and Teenagers of Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry.

The fashion shows of CJF. Children’s Catwalk 2026. Autumn took place over all three days of the exhibitions. The project was organised by PROfashion Media Agency and EXPOCENTRE with participation of the TOP Secret model agency and school for children. It brought together collections of the CJF exhibitors – manufacturers of clothing, hats and shoes for children and teenagers.

EXPOCENTRE would like to thank the Public Council for Interaction with Civil Society under the High Commissioner for Human Rights in the Russian Federation, the Russian Ministry of Industry and Trade, the Russian Znanie Society, the National Project Fund for Support of Educational Initiatives, Eugeny Primakov Children’s Aid Fund, the Centre for Advanced Technology Development – an operator at the Chestny ZNAK National Track & Trace Digital System, ROSTEST AO, Detsky Mir OOO, Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry, the Centre for the Development of Competences in the Fashion Industry at Plekhanov Russian Economic University, the Russian Textile Association, the Russian Animated Film Association, the Russian Franchising Association, the Assembly of National and International Business Development, and other partners for their support and participation in the conference programme.

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Press Service, EXPOCENTRE AO

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