Press Release CJF International Exhibition

20 / 09 / 2019

23rd edition of the CJF International Exhibition for Child and Junior Fashion, Maternity Wear

CJF targets buyers, manufactures, suppliers and designers of clothes, footwear and accessories for children and pregnant women.

Dates: 2427 September 2019

Official opening ceremony: 24 September, 11.00, Gallery between Pavilions No.2 and No.8 

Opening hours: 2426 September: 10.0018.00; 27 September: 10.0016.00

Venue: Pavilions No.3, 4, 7, Expocentre Fairgrounds, Moscow, Russia  

Organised by Expocentre AO

Under auspices of the Russian Chamber of Commerce and Industry

Exhibition area: 8,000+ sq m

Exhibitors: 400 companies 

Countries: 27 (Austria, Belarus, Brazil, Canada, China, Denmark, Estonia, Finland, France, Germany, Greece, Italy, Kyrgyzstan, Latvia, Mongolia, the Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Turkey, the UK, Ukraine, the USA, Uzbekistan)

Russian regional group stands: Amur, Kirov, Kursk, Novgorod, Orel, Penza, Smolensk, Vologda, Voronezh and Yaroslavl Oblasts, and Krasnodar Krai  

Types of products on display: clothes, footwear, accessories for children, clothes for pregnant women, fashion and design

Foreign exhibitors: Bartek (Poland), Coccodrillo (Poland), Didriksons (Sweden) Garvalin (Spain), Gioseppo (Spain), Huppa (Estonia), Kamik (Canada), Losan (Spain) Mayoral (Spain), Melania Italia (Italia), Antony Morato (Italia), Fracomina (Italia), Poivre Blanc (France), Norveg (Germany), Superfit (Austria),  Pablosky (Spain), Primigi (Italy), Petit Alo (Spain), etc.; newcomers: Airwool (Latvia), Bexa (Poland), Carmen Vazquez (Spain), Cool Mama (Poland), Minoti (UK), Minikid (Poland),  Unisa (Spain), Carter's (USA), Birkenstock (Germany) 

Russian exhibitors: Cleverly, Crockid, Desty, Lucky Child, Silver Spoon, Fantazeri, GNK, Choupette, Gakkard, Fabrika Detstva, Piccino Bellino, Malenkaya Ledi, Dan&Dani, Letty, Noble People, Batik, Oldos, etc.; newcomers: Bodo, Cherubino, Federonika, Star, Teyno, Sherysheff, Kaury, MIRtex, Noya Tex, Sever+, TwinkleStories, Trade Decor, Yunarmiya

Show Highlights and Supporting Events

CJF. Children's Catwalk will once again bring together leaders of children's fashion including Malenkaya Ledi, Yunie Fantazery, Huppa, Little People, Olmi, and Petit Alo. The shows will take place twice a day at 12.00 and 14.00 on 2426 September in Pavilion No.3. The catwalk is organised in partnership with PROfashion Media Agency, TOP Secret Kids, ArtStylist. Its general media partner is the PROfashion magazine. 

Trendsquire and Practical Fashion Solution will arrange trend tours around the exhibition. This Autumn the tours' topics are Trends and tendencies in the world of children's clothes. Children's capsule wardrobe. How to sell it effectively? and Clothing and footwear for children, Spring-Summer 2020.

The first JUNIOKIDS B2B Meeting will be held in Pavilion No.4. Representatives of more than 30 Turkish factories will meet the CJF visitors and exhibitors.

The 20th Practical Business Forum of CJF Child and Junior Fashion 2019. Autumn will offer many relevant events and presentations of new products, ideas and solutions.

One of the key events is the 17th Russian Trade Forum for Children's Goods Suppliers with the Purchasing Centre for Retail Chains: Children's Goods, organised by Imperia and Expocentre. The forum will open with an analytical session where representatives of Ipsos ComCon, Nielsen, NPD Group Russia and other thank tank agencies will talk about the market made for the digital generation of children, parents and retailers.

The Purchasing Centre for Retail Chains: Children's Goods will welcome more than 70 buyers from major retail chains and online stores. The briefing with retail chains, online stores and markets about purchasing and assortment rotation will have representatives of Auchan, Dochki-Synochki, Perekrestok, Familia, Lamoda,  Mamsy, Ozon, Rospechat, Globus, Olant, Kari, Mosigra and many other retail chains participating.   

One more important event is Russia's only Centre of Retail Chains of Children Clothes, Footwear, Accessories, including such well-known ones as Sela, Boobl-Goom, Familia, Kenguru, Ozon, Mamsy, Kotofey, and many others.

Other events organised by Imperia are

  • 28th Russian Trade Forum for Retail Suppliers 
  • 23rd Conference of Manufacturers and Retailers 'Private Label Brand 2020'
  • 3rd Licensing Marketplace
  • Workshop for buyers of retail chains
  • Purchasing Centre for Retail Chains: FMCG
  • Russian Conference of Retailers 'A Winning Formula for a Store for Children'

The first Interactive Area will offer various presentations, press conferences, master classes, etc. One of the most important events is the Conference on Promotion of Children's Brands in the Blogosphere, organised by Pink Communications and Expocentre. It will show its participants how closely online promotion and advertising are connected with the blogosphere and social networks, and how to use these resources to promote children's brands and increase profits.

Other events:

  • 3rd Forum on Russia-China: New Opportunities for Sustainable Business Development
  • Conference on Specifics of Certification and Labeling of Goods and Garments for Children
  • Conference on Secrets of Increasing Online Sales of Children's Goods
  • Expocentre for Counterfeit-Free Exhibitions
  • Fashion shows of CJF. Children's Catwalk 2019. Autumn
  • Expo-Academy:  
    Lightning session. Why are we better? How to identify and develop your competitive advantage? How to create and develop a unique character for your buyers?
    Workshop on cross marketing in the children's industry: increasing profits by working together with partners
    Workshop on business processes: tidying up
    Workshop on this season's trends: assortment for girls and boys
    Workshop on how to plan promotions and sales incentives for specific stores
    Workshop on the formula of perfect sales in a children's store
    Workshop on specifics of prices for children's clothes: how to  calculate prices
    Workshop on a step-by-step marketing plan: selling a new collection without Sale
    Workshop on the current marketing: 10 instruments you can't do without
    Workshop on the current technologies of visual merchandising: how to increase sales in a store for children and create a magnet store for buyers


  • The Best Online Store for Customers, The Best Instagram Account
  • The International Competition of Goods for Children and Teenagers, Soyuzexpertiza ANO
  • Magnet Store Award

Learn more at


Press Service, Expocentre AO