Press Release Mir Detstva 2019

20 / 09 / 2019

25th International Exhibition for the Children's Industry

Mir Detstva is the main trade show in the industry of goods and services for children and teenagers in Russia and Eastern Europe. The show brings together leading Russian and foreign manufacturers and distributors of goods and services for children and promotes safe and affordable products of high quality for Russian children.  

Mir Detstva was launched by Expocentre in 1994. The first edition brought together 73 companies. This years edition is anniversary. The 25-year history of Mir Detstva followed the development of the industry. Every year the show introduces new companies and brands.

Official opening ceremony: 11.00 a.m., 24 September, Gallery between Pavilions No.2 and No.8

Dates:  2427 September 2019

Opening hours: 2426 September: 10.0018.00; 27 September: 10.0016.00

Venue: Pavilions No.2 (Halls 14), 8 (Halls 14) and Forum, Expocentre Fairgrounds, Moscow, Russia  

Organised by Expocentre AO          

Supported by the Russian Ministry of Industry and Trade

Under auspices of the Russian Chamber of Commerce and Industry

Labels and awards: UFI, RUEF, winner of the Golden Bear National Award for Goods and Services for Children 

Floor space: 18,000+ sq m

Exhibitors: about 700    

Countries: 30 (Australia, Austria, Belarus, Bulgaria, Canada, China, Czechia, Denmark, France, Germany, Israel, Italy, Kazakhstan, South Korea, Norway, Poland, the Philippines, Romania, Russia, Serbia, Slovenia, Spain, Sri Lanka, Sweden, Thailand, Turkey, the UK, Ukraine, the USA, Uzbekistan)  

Product sectors: Goods for newborns and infants. Games, toys, hobby supplies, models. Creativity and design, stationery. Licensed goods for children. Supplementary education for children. Children's furniture, furniture and equipment for preschools. Sports equipment and facilities, multifunctional equipment for playgrounds. Everything for Christmas and New Year celebrations. High-tech toys and robotics

Exhibited Brands: Angry Birds, BabyBjorn,  Bebecar, Bumbleride, Castorland, Concord, Graco, Cybex, Dr. Brown's, Egg, Faber-Castell, Fisher-Price, Giotto, Hansa Creation, Hauck, Joie, Kores, Lovular, Micuna, Oribel, Playgro, Razor, Recaro, Schleich, Snowmen, Thule, TY,  UPPAbaby, Valco Baby, etc.

Foreign newcomers: Rainbow S.p.A. (Italy), Amik Wooden Toys (Romania), Balonevi San.Ve Tic. A.S. (Turkey), Blue Mount Technology Co. Ltd. (South Korea), Caraz Co. Ltd. (South Korea), Comercial Persan S.A. (Spain), etc.

Russian exhibitors: 7-Ya, Academy Holding, Azbookvarik, Alt, Aeroplane, Bauer, BG, Vesna, Gamma, Gulliver&Co, Zvezda, Hobby World,  Luch Chemical Plant, Nasha Mama, nevskaya Palitra, Nordplast, Ogonek, Orange, Children's Entertainment Channel "O!", Premier-Igrushka, Rant Trade, Rosman, Russkiy Still, Ryzhiy Kot, Start Children's Carseats Factory, Stellar, Step Puzzle, Fabrika Detstva,  Phoenix+, Phoenix-Premiere, Hatber-M, Duran (Tzar-Elka), Centrum, Eksmo, etc.

Licensing business: brand4rent, Megalicense, 0+ Media, Aeroplane, CTC Media, Rainbow (Licensing Marketplace occupies Pavilion No.2, Hall 1)   

Expocentre would like to pay special thanks to companies, which have been Mir Detstva's regular participants since almost day one, Zvezda, Europa Uno Trade, Luch Chemical Plant, Bauer, Mart, Premier-Igrushka, Gulliver&Co, Ogonek, Russkiy Still, Unitoys, Chapaev Cheboksary Production Association and many others.

 Anna Kuznetsova, Children's Rights Commissioner for the President of the Russian

"Mir Detstva has run for 25 years allowing to strengthen collaboration between manufacturers, teachers, and parents and exchange best practices. I hope the show will contribute to the development of the children's goods industry in Russia and allow to comply with the request for quality Russian-made goods for children. Our children should have all the best!"

Show Highlights

Small and medium sized companies are supported by regional centres form 25 regions of Russia. These companies have a great opportunity to showcase their products at the highest level possible.  

The most fascinating event of the show is the 20th edition of the Moscow International Festival of Balloons organised by Europa Uno Trade. It is supported by Expocentre AO and the world's leading manufacturers of balloons, accessories and equipment.

Supporting Events

The key event of Mir Detstva is the Congress of the Children's Goods Industry, organised by the Russian Ministry of Industry and Trade with support of Expocentre AO.  

The Russian Federal Service for Accreditation (RusAccreditation), the Association of Children's Goods Industry Enterprises with support of Expocentre AO will hold a meeting on conformation of safety of goods for children. A meeting on foreign economic activities in the children's industry: new priorities and opportunities will be organised by the General Department of Organisation of Customs Processing and Customs Control and the Customs Risk Management Department of the Russian Federal Customs Service, the Association of Children's Goods Industry Enterprises, with support of Expocentre AO.

One of the key events is the 17th Russian Trade Forum for Children's Goods Suppliers with the Purchasing Centre for Retail Chains: Children's Goods, organised by Imperia and Expocentre. The forum will open with an analytical session where representatives of Ipsos ComCon, Nielsen, NPD Group Russia and other thank tank agencies will talk about the market made for the digital generation of children, parents and retailers.

The Purchasing Centre for Retail Chains: Children's Goods will welcome more than 70 buyers from 40+ major retail chains and online stores. The briefing with retail chains, online stores and markets about purchasing and assortment rotation will have representatives of Auchan, Dochki-Synochki, Perekrestok, Familia, Lamoda,  Mamsy, Ozon, Rospechat, Globus, Olant, Kari, Mosigra and many other retail chains participating.  

This year's Licensing Marketplace will have more than 20 workshops and master classes for manufacturers of goods for children, wholesalers, retailers, exhibitors, visitors, and others interested in licensing. 

The Day of Supplementary Education will feature workshops from leaders of supplementary education and state-run educational centres such as the Federal Institute of Education Development, the Agency for Strategic Initiatives, and the Yasam Network of Early Childhood Development Centres.

The meetup "A child successful since birth: global practices and trends" will be moderated by research fellow at the Federal Institute of Education Development Irina Popova.  

Workshops on mom communities as the main trend to promote educational services and goods for children, and robotics and neuroeducation: technology integration as practice of the future will have among its participants Head of the Academy of Innovative Education and Development Olga Rubtsova, author of the Yasam early childhood development Yulia Alekseeva, fellow researcher at the Institute of Childhood, Family and Education Studies of the Russian Academy of Education Khmaira Zagladia, and other experts.  

The first Interactive Area will offer various presentations, press conferences, master classes, etc. One of the most important events is the Conference on Promotion of Children's Brands in the Blogosphere, organised by Pink Communications and Expocentre. It will show its participants how closely online promotion and advertising are connected with the blogosphere and social networks, and how to use these resources to promote childrens brands and increase profits.

Other events are

  • 28th Russian Trade Forum for Retail Suppliers
  • 23rd Conference of Manufacturers and Retailers 'Private Label Brand 2020'
  • Workshop for buyers of retail chains
  • Purchasing Centre for Retail Chains: FMCG
  • Russian Conference of Retailers 'A Winning Formula for a Store for Children'
  • 3rd Russia-China Forum: New Opportunities for Sustainable Business Development
  • Conference on Secrets of Increasing Online Sales of Children's Goods
  • 13th Russian Forum of Model Makers
  • Conference on Specifics of Certification and Labeling of Goods and Garments for Children
  • Consultation Centre of the Safety and Quality Expert Council of the Association of Children's Goods Industry Enterprises
  • Expocentre for Counterfeit-Free Exhibitions (Stand 8190, Hall 1, Pavilion No.8)
  • Expo-Academy:
    Lightning session. Why are we better? How to identify and develop your competitive advantage? How to create and develop a unique character for your buyers?
    Workshop on cross marketing in the children's industry: increasing profits by working together with partners
    Workshop on business processes: tidying up

  • Competitions: The Best Online Store for Customers, The Best Instagram Account
  • The International Competition of Goods for Children and Teenagers, Soyuzexpertiza ANO

To learn more about the abovementioned and other events, click here>>.       


Press Service, Expocentre AO