Press Release CJF Child and Junior Fashion 2020

17 / 02 / 2020

24th edition of the CJF International Exhibition for Child and Junior Fashion, Maternity Wear

CJF Child and Junior Fashion is a special professional event in the world of children's fashion. CJF targets buyers, manufactures, suppliers and designers of clothes, footwear and accessories for children and pregnant women. Twice a year the show demonstrates new collections and unique products, and sets trends for the coming season.   

Open hours: 2426 February from 10.00 to 18.00; 27 February from 10.00 to 16.00    

Dates: 2427 February 2020

Venue: Pavilions No.1, 3 and 8 (Hall 3), Expocentre Fairgrounds, Moscow, Russia  

Organised by Expocentre AO

Supported by the Russian Ministry of Industry and Trade   

Under auspices of the Russian Chamber of Commerce and Industry

Exhibition area: 7,500 sq m

Exhibitors: 400+ brands 

Countries: 25 (Austria, Belarus, Brazil, Canada, Denmark, Estonia, Finland, France, Germany, Greece, Italy, Kyrgyzstan, Latvia, the Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Turkey, the UK,  Ukraine, the USA, Uzbekistan)  

Foreign exhibitors: Antony Morato junior, Bartek, Boboli, I DO, Kuoma, Losan, Luhta, Mayoral, Monta junior, Pablosky, Primigi, Sterntaler, Viking, etc.

Russian exhibitors: Choupette, Crossway, Dan&Dani, Desty, Gakkard, GNK, Letty, Noble People, Oldos, Piccino Bellino, Platin, Silver Spoon, Batik, Kotofey, Malenkaya Ledi, Smena, Fantazeri, etc.

Newcomers: Sneg Idet, Bask Kids, BODO, DNK, Loloclo, MOLO, Nordman, Owli, RttKids, Talvi, Tiflani, etc.

Product sectors: clothes for children, footwear for children, accessories for children, clothes for pregnant women, fashion and design, the School Uniforms and CJF Shoes salons

General Internet partner: - 

Show Highlights

The CJF. Childrens Catwalk, organised by PROfashion Media Agency, will once again become the most spectacular and interesting event of the exhibition. It will bring leading players of the children's fashion industry, including Malenkaya Ledi, RttKids, Yunye Fantazery, Ritta Romani and other companies. The shows will be held twice a day at 12.00 and 14.00.

The Choice of Young Champions fashion show will be held on February 24, which is the opening day of the exhibition. Young models will be athletes of the Moscow Olympic Reserve School and the Pelageya Gymnastics Center, students of the classical boarding school of the Lomonosov Moscow State University, winners of Moscow, Russian and international championships and competitions, national artistic gymnastics champions, national hand-to-hand combat champions from the Patriot Sports and Patriotic Club, the Royal Models modeling school of the VMODE MAGAZINE.

Practical Fashion Solution and Expocentre AO will hold trend tours with the main topic of how to select your store's assortment for your target audience. Stylist, imagemaker and image coach of Practical Fashion Solution Astanda Chegia will guide the tours. The participants will learn how to increase sales of childrens goods taking into account psychology of parents, children, customers and salespersons.  

The Expocentre for Counterfeit-Free Exhibitions will continue to provide consultations and clarifications regarding intellectual property, which will help to minimize the number of counterfeit products showcased at trade shows.

Key Associated Events

The central event of the programme is the 18th edition of the Russian Trade Forum on the Children's Market with the Purchasing Center of Retail Chains: Children's Goods, the Licensing Marketplace and the Centre of Retail Chains, organised by Imperia KVK and Expocentre AO. This year more than 30 buyers from 20+ retail chains and major online stores will come to the Purchasing Centre for Retail Chains.

The Centre of Retail Chains will have a special programme for retail chain buyers, suppliers and manufacturers of children's goods. Experts in purchasing and marketing in the retail business will share their experience in working with such major retail chains as Auchan, X5 Retail Group, Victoria Group (Dixy Group), Avoska, and Evroros.  The Licensing Marketplace offers educational workshops for manufacturers, retailers and wholesalers, all exhibitors and visitors, interested in licensing.

To see the forums full programme, click here>>.

Several important events will be organised by the Russian Ministry of Industry and Trade, the Expert and Educational Centre for Assistance to Prospective and Current Parents "Parents' Choice", the International Association "Anti-Counterfet", and the Moscow Export Center with support of Expocentre AO:  

  • Panel on Problems and Opportunities with participation of experts, manufacturers and distributors of children's products
  • Panel on Promotion of Russian Manufacturers within the Decade of Childhood Programme
  • Workshop on Moscows Export: the Support System for Moscow Exporters
  • Workshop on Specifics of Certification and Labeling of Goods and Garments for Children

Expo-Academy workshops held at the Children's Catwalk deserve special attention:

  • Marketplaces: a Modern Development Opportunity for a Small Brand
  • Commercial Fashion Trends 20202021: What Benefits Will Consumers Appreciate?
  • The Latest Trends of Management and Employee Engagement
  • The Most Popular Niches for Consumers. Where to Grow Your Business?
  • Retail of the Future: What Can a Small Business Expect with the Development of Internet Technologies? Successful Cases. What to Take on Board?
  • Mandatory Labeling: How Not to Lose and Not Get Lost in the New Conditions

On February 25, the OLYMPX digital agency and EXPOCENTRE AO organise the interactive   CJF Blogger Day, which will include the Battle of Bloggers vs Marketing Professionals.

Pavilion No.1 will host the Presentation Area with master classes, lectures, workshops and presentations of new companies.

Soyuzexpertiza of the Russian Chamber of Commerce and Industry will hold two competitions: Best Consumer Properties and Successful Promotion of High Quality Goods.  

To learn more about the CJF event and activities, click here>>.

CJF official Facebook account:


Press Service, Expocentre AO