Press Release CJF – Child and Junior Fashion 2024. Spring
31st edition of the International Exhibition for Child and Junior Fashion
The most important spring event for the children’s fashion – the International Exhibition for Child and Junior Fashion – CJF – Child and Junior Fashion 2024. Spring will once again become a meeting point for manufacturers, distributors and representatives of trading companies.
CJF – Child and Junior Fashion. Spring is distinguished by a variety of exhibited products and an abundance of trendy collections of children's clothing and footwear for the upcoming autumn-winter season.
CJF participants will learn about global trends in the children's clothing market and new marketing tools, find suppliers, establish new business contacts, and conclude mutually beneficial contracts.
Professional visitors will be offered every opportunity to tackle their company's business problems during the four days of the exhibition.
Dates: 19–22 February 2023
Opening hours: 19–21 February: 10.00–18.00; 22 February: 10.00–16.00
Venue: Halls 1–6 of Pavilion No.7, EXPOCENTRE Fairgrounds, Moscow, Russia
Organised by EXPOCENTRE AO
Under auspices of the Russian Chamber of Commerce and Industry
Exhibition area: 5,000+ sq m
Exhibitors: 250 brands
Countries: Austria, Belarus, China, Italy, Kyrgyzstan, Russia, Turkiye, Uzbekistan
Russian exhibitors: about 200 companies (G’n’k, Malenkaya Ledi, Piccino Bellino, Truvor, Dan&Dani, VAN CLIFF, Parizhskaya Kommuna, Karamelli, DENITA, Mialt, etc.)
Foreign exhibitors: Alberello, iDo, Terrateen, Locoloco, Baykar, Step Corap, San Bebe, etc.
Country pavilion: Turkiye (occupies 700+ sq m to accommodate 25 brands)
Russian regional group stands: Kostroma, Kursk, Nizhny Novgorod and Vologda Oblasts, Krasnodar Krai
Product sectors: clothes for children, footwear for children, accessories for children, Premium – premium clothing brands, Teens – clothes for teenagers, retail equipment, fabrics and garment accessories
Conference programme
This year’s conference programme includes about 30 events with the industry’s leading speakers and experts.
The programme will be opened with the Conference on the Staff in the Textile and Garment Industry: Problems and Solutions within CJF – Child and Junior Fashion 2024. Spring, organised by EXPOCENTRE AO in partnership with the Parents' Choice Association of Consumers and Manufacturers of Children's Goods, the National Project Fund for Support of Educational Initiatives, and the I’m on Style project.
The conference will be moderated by First Deputy Chair at the Russian State Duma Committee on Issues of Family, Women and Children Tatiana Butskaya and President at the Parents' Choice Association of Consumers and Manufacturers of Children's Goods Daria Brovkina.
The programme’s mainstays are the events organised by EXPOCENTRE AO and KVK Imperia Forum.
On February 19, a special programme for retailers – Business Switchboard – will offer a series of open workshops and master classes, personal consultations with business development experts, negotiations with retail chains and manufacturers of children's clothing, accessories and footwear, and meetings with interested exhibitors.
The 26th Russian Trade Forum for Children's Goods Suppliers will take place on February 20. The forum participants will get an overview of the main trends in the market for sales growth in 2024, learn how to promote their goods in social media and on marketplaces, understand the current great changes in industry segments and categories of goods for children in 2024, learn how to effectively sell festive and licensed goods in the domestic market during the period of oversupply.
On February 21, the Purchasing Centre of Retail Chains™ will host direct negotiations for the supply of children's goods to 25+ retail market leaders: retail chains, online retailers and marketplaces selling children's goods.
The EXPO Academy will feature the 3rd Forum on the Integrated Internet Marketing for the Children's Industry, organised by EXPOCENTRE AO and the digital-agency OLYMPX. It will be moderated by Anna Kilimnichenko, a managing partner, director of the Internet Advertising Department at OLYMPX, consultant for strategic marketing and web marketing special projects, and lecturer at Plekhanov Russian University of Economics.
The forum will cover the current trends of Internet marketing in the children's industry and effective promotion of children's clothing brands in social media. The moderator and participants will analyse the accounts of participants and talk about reputation management of children's brands and the synergy of promotion channels using real business cases.
Elena Pismenskaya, a founder of the Kids Fashion Retail consulting agency, expert, lecturer at the Creative Industries Center of Lomonosov Moscow State University, the Russian School of Style, the Academy of Fashion and Style, and the Russian Fund of Educational Programmes on Economy and Management, will hold the Workshop on Breakthrough 2023: Success Secrets of Participants in the Children's Clothing Market. Marketing in a New Way: How Promotion Tools are Changing on February 19, and the Workshop on Distribution 2024: Where to Go for Sales. Original Masterclass on Effective Work at a Trade Show on February 20.
On February 20, EXPOCENTRE AO and ROSTEST AO will hold the Workshop: Dialogue with an Expert. How Not to Get Lost in a Maze of Requirements for Children's Products of the ROSTEST Academy.
An analysis of cases, recommendations from ROSTEST experts, explanations of complex legislative requirements and face-to-face dialogue with the audience will allow participating companies to find the best ways to solve problems and restructure business processes more effectively.
The Trend Tour of New Products of Children's Clothing Manufacturer: Trends and Hits of Collections and the Review of Trends for Winter/Spring 2024/2025: the Fashion Industry's Top Moods, Colours, Prints and Shapes will be held for both exhibitors and visitors on February 20. The events are organised by EXPOCENTRE AO in partnership with the French CARLIN Creative Trend Bureau Russia.
Anastasia Kotova, a trend expert, representative of the CARLIN Creative Trend Bureau (France) in Russia since 2006, will provide the participants with an excellent opportunity to review new collections of leading market players, and network with peers, partners and market experts.
On February 20, the EXPO Academy will offer the Workshops on Effective Psychological Techniques of Working with Objections and Manipulation of Customers in Clothing and Footwear Shops, on How to Increase Repeat Sales in the Shop by Four Times. Step-By-Step Instructions, and on Logistics and Foreign Economic Activity: New Opportunities. Their speakers will be Evgeniy Danchev, an expert on increasing sales in the fashion market, author of the Practical Guide to Increasing Sales of Shoes and Accessories, creator of an online school for fashion market managers, Tatiana Novinskaya, a practitioner with experience in own retail stores, certified economist, certified business coach, author of the Profitable Store educational programme, and Yulia Skopina, an expert in foreign economic activity, founder and CEO of YUSKAS OOO, more than 13 years of experience in foreign economic activity, turnover for 2022 is RUB 2bn.
For the first time on February 21, the whole day of the conference programme will be devoted to the topic of creating a perfect children's fashion boutique covering everything from its design, window dressing and merchandising to successful motivation of team members.
The EXPO Academy will feature Workshops on Top Typical Mistakes in Buying. How to Minimise Residuals When Purchasing: Tips from a Distributor with 20 Years of Retail Experience in Russia and CIS Countries and on the Global Children's Clothing Fashion: Trends, Examples. Where to Move to Remain a Relevant Brand, and the Forum on How to Create a Perfect Children's Dream Fashion Boutique. Tips from Seasoned Veterans: Design, Window Dressing, Perfume, Merchandising, Team.
The events will be moderated by Yulia Ovchinnikova, Director of Strategy at TOTALLOOK, expert in the development and implementation of sustainable growth strategies, author and teacher of the course for CEOs and owners of companies "Grow in Spite of", and a member of the Association of Development Directors, Marina Byakina, a certified coach and business trainer in the B2B segment of Luxury&Premium Retail at TOTALLOOK, Elena Danilevskaya, Federal Curator of the Russian Children's Goods Testing Project ‘Moms in Action’, and Yulia Karagodina, a professional production fashion designer, fashion analyst, expert in creating commercial clothing collections in the fashion business, mentor, co-author of more than 120 collections 2,500 clothing designs.
The Workshop on Successful Start in E-commerce in 2024: Trends, Opportunities and Effective Tools for Scaling Business in the Children's Clothing Industry will take place on February 21. The event is organised by EXPOCENTRE AO in partnership with XWAY within the EXPO Academy. It will be moderated by Anton Larin, an XWAY co-founder and CEO, expert in retail and e-commerce.
During the forum, experts will talk about the development of e-commerce in 2024 and discuss topics relevant to entrepreneurs, namely: trends and prospects of the marketplace market in 2024, analysis of the children's clothing category: how this segment is developing on Ozon, Wildberries and Yandex Market, Yandex Market as a channel for selling and promoting goods for children: opportunities and advantages of the platform, an online shop as an additional sales development channel: why a brand should develop this format and how to promote it correctly, and case studies and success stories of sellers in the categories of children's clothes, children's shoes and toys.
During the Session on Ten Keys to Successful Team Motivation in a Children's Goods Store, held on February 22, Maria Gerasimenko, an expert in strategic management of the fashion business, and founder of Fashion Advisers and the Online Fashion Advisers School, will talk about the mandatory elements of a motivation programme, talk about why salespeople burn out at work and how to avoid it, how to create a friendly and supportive atmosphere for effective teamwork.
The conference programme will be concluded with the Workshop on Fashion Trends for Children's Clothing to Increase Sales in the FW 24/25 Season, organised by Fashion Consulting Group. Maria Shchennikova, Head of Development at Fashion Consulting Group, will present the trends of FW 24/25 season in children's clothing and give recommendations for purchasing.
From February 19 to 21, the fashion shows of the CJF. Children’s Catwalk 2024. Spring will take place twice a day at 12.00 and 14.00 in Hall 6 of Pavilion No.7. It is organised with the support of the PROfashion Publishing House and the TOP SECRET model agency. Runway participants will demonstrate current collections of such brands as Kerry, Isel kids, Lamir, Pixel, and others.
The General Internet Partner of CJF – Child and Junior Fashion 2024. Spring is RDT-INFO.RU.
The minimum age limit for attending CJF – Child and Junior Fashion 2024. Spring is 12.
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