Post Show Report. CJF 2016. Autumn

19 / 10 / 2016

CJF is a key trade show for purchasers, manufacturers, suppliers and designers involved in the children fashion industry. The show participants not only showcased their new products but also networked with industry experts, CEOs, and government officials. They discussed the most relevant issues on production and sales, considered proposals of their partners and competitors and evaluated development trends in the children fashion industry.

Dates: 26-29 September 2016

Venue: Expocentre Fairgrounds, Moscow, Russia

Organized by Expocentre

Supported by the Russian Ministry of Industry and Trade

Auspices of the Russian Chamber of Commerce and Industry

Exhibition area: over 6,000 sq m

Exhibitors: 342 companies

Countries: 21 (Austria, Belarus, Canada, China, Denmark, Estonia, Finland, Germany, Italy, Kazakhstan, Kyrgyzstan, the Netherlands, Norway, Poland, Russia, South Korea, Spain, Thailand, Turkey, Ukraine, and the USA)

Total attendance at CJF 2016. Autumn and Mir Detstva 2016: 17,437

Types of products on display: childrens clothing, footwear and accessories, clothes for pregnant women

Participating companies: Acoola, Bearichi, Bimbavera Showroom, Button Blue, Cleverly, Crockid, Dan&Dani, DeSalitto, Germiona, Ginga Showroom, Gusti International, Huppa, Luhta, Noble People, Orby, Reima, Jacote, Vitacci, Sweet Berry, BL, Kidswear Gallery, Karamelli, Kidsmile, Mayoral, Malenkaya Lady, Abbika, Analpa, Bartek, CrossWay, Garvalin, Pablosky, Superfit, Ricosta, Tapiboo, Parizhskaya Kommuna plus many others

Show Highlights

Russian Startups, Small and Micro Business with 20 companies participating, among them Dushechka, Irmi, Zukka for Kids, Moonky, Anastasia, Evantuel, La Mia Perla, Handy-Wear, Vodoley, Bibigonia, Zimnyaya Princessa, Tforma, Bombers, Kolibri, and 1st Belyevaya Kompaniya

International Outsourcing Business Platform, where representatives of manufacturing companies met Russian and foreign owners of brands of childrens clothing, footwear, accessories, and various textile products. The event was organized by the Russian Association of Fashion Industry (RAFI) with support of Expocentre. Over 40 meetings with representatives of Ecolife (St. Petersburg) and Bel Pol joint venture (Kursk).

Childrens Catwalk participants presented new collections of childrens clothing. Organized by Dela Vita, Fantazeri De Salitto, Breeze Girls& Boys, Mimioroki, Gakkard, Elegamy Reima, OLMI, Arctiline, Sweet Berry, Chadolini, ruvor Junior, Acoola, Luce of Parizhskaya Kommuna, Superfit, etc.

Key Associated Events

  • 15th Practical Business Forum on relevant information about the market, development trends, new technology and marketing tools;
  • PROfashion Media Agency and Expocentre held workshops on
    - Specifics of Childrens Clothing Stores
    - Merchandising of Childrens Clothing, Footwear and Accessories Store
    - Shop Window of Childrens Clothing, Footwear and Accessories Store
  • PR with Zero Budgeting: How to Promote Childrens Retail Store on Your Own and Working with Mass Media, Bloggers and Celebrities;
  • Business Assistance Competence Center devoted to participation in tenders, customs clearance, bank crediting, legal issues, personnel development, etc.
  • 11th Russian Trade Forum for Children Goods Suppliers organized by Imperia Congress and Exhibition Company. The Forum participants were Detsky Mir, Ulmart, Dochki-Synochki, Magnit, Sela, Lenta, Bookvoed and others. 300 delegates, 2500+ talks between 150+ suppliers and 90+ purchasers from 44 retail chains of Russia; total number of stores: 16,000

Winners in the competitions for the Best Online Store for a Customer was; for the Best Website for a Buyer -

The traditional Expocentre for Counterfeit-Free Exhibition Project, aimed to minimize counterfeit products showcased at exhibitions, was continued. 

Participant Feedback

Our company has participated in the show for about six years. Here we network with our customers and find new partners. Each time we have a new stand and a new creative solution. Our products are of great demand. We will participate in the show again.

Svetlana Pashkina, Creative Director, Linea Di Sette

Our company takes part in the show for the first time. We like how the show looks like. Were satisfied with everything and hope to make our customers happy with new ideas at the next show.

Olga Ivanova, Founder of LETTI

Its the second time weve participated in the show. Were very pleased with its organization. From the first day it was clear that CJF 2016 will be better than CJF 2015. Many people are ready to place orders on spot. Its a must attend event for us.

Sergey Motyshen, Director of Bossa Nova Group

We are newcomers since our company was founded only 18 months ago. Its important for us, as a new market player, that the show has brought together a lot of potential customers. Id like point out the convenient location of the fairgrounds, public transport accessibility and good navigation. We will certainly meet in six months. Wed like to see more shoe brands at the show to attract more customers.

Dmitry Vinokurov, Head of Department, Tapiboo

Our brand has existed for over 20 years. We are regular participants in the show. Our visitors are very active, among them major purchasers and small self-employed entrepreneurs. We showed our collection at the Childrens Catwalk. After the show many visitors attended our stand to see our products. So, we expect procurements. Our stand is located conveniently with a good traffic of visitors. We plan to participate in the trade show every year.

Anna Konenko, Sales Manager, De Salitto

Our company is more than 10 years old. Weve participated in the show biannually over many years. The trade show is good; its mostly attended by industry experts. Despite a solid customer base, we always find a lot of new clients. Weve already planned to participate in the next edition.

Tamara Pularia, General Director, Silver Spoon

The next 18th edition of the International Exhibition CJF - Child and Junior Fashion 2017. Spring is to run from February 20 through 23, 2017 at Expocentre Fairgrounds.

The 19th edition of the International Exhibition CJF - Child and Junior Fashion 2017. Autumn is to run from September 25 through 28, 2017 at Expocentre Fairgrounds.


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