Post Show Report. JF Child and Junior Fashion 2017. Spring

21 / 03 / 2017

18th edition of the International Exhibition for Child and Junior Fashion, Maternity Wear

CJF targets buyers, manufactures, suppliers and designers of clothes, footwear and accessories for children and pregnant women. The spring edition of 2017 was the first time that the show ran in two pavilions over five days. The number of exhibitors increased by 30%. The floor space expanded by 42%.

Dates: 2024 February 2017

Venue: Expocentre Fairgrounds

Organized by Expocentre AO

Auspices of Russian Chamber of Commerce and Industry

Labels: UFI, RUEF

Exhibition area: 6,774 sq m

Exhibitors: 327 companies

Countries: 21 (Austria, Belarus, Canada, China, Denmark, Finland, France, Germany, Italy, Kyrgyzstan, the Netherlands, Norway, Poland, Russia, Spain, Sweden, Thailand, Turkey, the UK, Ukraine, the USA)

Total attendance: 10,960 professional visitors  

International pavilions: Turkey national pavilion organized by the Bursa Chamber of Commerce and Industry with 18 factories participating  

Types of products on display:

  • Product Sectors: clothes for children, footwear for children accessories for children, clothes for pregnant women, fashion and design
  • Salons: School Uniforms, CJF.Shoes

Participating companies:

Foreign: Antony Morato Junior, Bartek, Fracomina mini, Gusti, Janus, Kanz, Mayoral, Ricosta, Skandia, etc.; newcomers: Blue Seven, Boboli, Garvalin, Gaialuna, Losan, Norveg, Primigi

Russian: Acoola, Button Blue, Crockid, Dan&Dani, De Salitto, Duwali, Gnk, Jacote, Stilnyashka, Aivengo, Atlas Teks, Karamelli, Lucky Child, Malenkaya Ledi, Peremena, Ravol, Sky Lake, Slavyanka, Smena, Sneg, Fantazeri, etc.; newcomers: Basia, Best School, Grishko, Letty, Van Cliff, Grazina, Infanta, Novatex, etc.

CJF Child and Junior Fashion 2017. Spring ran within the Russian Textile Week organized by Expocentre AO and Souzlegprom the Russian Union of Textile and Light Industry Enterprises, and supported by the Russian Ministry of Industry Trade, the Russian Chamber of Commerce and Industry, and the Russian Civic Chamber. The Week also included the 17th edition of the Inlegmash International Exhibition for Textile Manufacturing and Processing, the 3rd edition of the Interfabric International Exhibition for Fabrics and Textile Materials, the 9th edition of the Techtextil Russia International Exhibition for Technical Textiles, Nonwovens and Protective Clothing, and the 4th edition of the Legpromforum International Textile Industry Forum. The events occupied 25,000 sq m of 8 pavilions of Expocentre Fairgrounds to welcome more than 2,000 exhibitors from 17 countries and more than 20,000 professional visitors. 

Show Highlights

1. The CJF Childrens Catwalk 2017. Spring, organized by PROfashion Media Agency, had 15 participants including Acoola, Overmoon by Acoola, Luce della Vita/Gino de Luka, Junior Republic, Mininio, Malenkaya Ledi, Sweet Berry, Elegami, Lila Style, Kiwiland, Fanazeri, Stilnyashka, Breeze Girls & Boys, Zolotoy Gus, and Little People.

2. The successful CJF.Shoes Salon presented more than 15 well-known brands of shoes for children including Analpa, Bartek, Garvalin, Kamik, Melania Italia, Pablosky, Primigi, Ricosta, Skandia, Superfit, etc.  

3. The Territory of Russian Startups, Small and Micro Business included showcases of 21 companies: Vitrina Alyans, Two and Two are Four, Irmi, Megashapka, Toshka, Fabrica Nadejda, Fabrics Fresh, Yabloko ot Yabloni, Domiari, Fstyle, Leya.Me, Piccino Bellino, Shpatrov, and Tforma. Next year these companies are going to have their own stands at the exhibition.

The traditional Expocentre for Counterfeit-Free Exhibition Project, aimed to minimize counterfeit products showcased at exhibitions via providing consultations and clarifications regarding intellectual property, and rendering assistance in solving conflicts connected with violations of exclusive rights, was continued.

Key Associated Events

1. Trendsquire Trend Bureau with support from Expocentre AO arranged the Territory of Design in Childrens Clothing and Footwear. The tours of the latest fashion trends for buyers and designers were launched with great success. As these tours were very popular, the included stands not only received a great number of visitors and a special treatment during the exhibition but also keep attracting attention after the event.

2. The 16th edition of the Practical Business Forum offered a series of events for everybody involved in the industry of childrens fashion. It welcomed 379 registered participants (including 320 manufacturers and distributors from 83 Russian cities).

3. The Purchasing Centre for Retail Chains offered face-to-face talks between suppliers of clothes, footwear and accessories for children and retail chain buyers and executives: 750 talks over 2.5 hours.   

Participant Feedback

It would be of use to increase the shows floor space. The organizers have to think about expansion and occupy some more pavilions. Space wise the next edition should be larger. As soon as the spring show is over we will start preparing for the autumn one.  

Elena Gorelova, CEO, Jacote OOO

Its not our first time here. Previously we exhibited with the Poivre Blanc brand. We know that this show is very good, convenient to work at, and services are excellent. This year we presented a new brand Kamik. It is a Canadian company which manufactures footwear and clothes. We present footwear and rain boots for children. We have visitors from different regions and cities of Russia and the CIS. There were visitors from Bishkek, from Vladivostok. We are planning to continue exhibiting at this trade show. Wed like to have a bigger stand to demonstrate all our brands.  

Sergey Kirsanov, Sales Director, Trassa Plus OOO  

Many shops, companies, and buyers come to the Childrens Catwalk to select new collections to the coming season. That is why the Catwalk is rather a business platform than a fashion show. Year after year the number of demonstrated collections grows. They become more interesting and strong. We already have some committed partners such as Sweet Berry, Acoola, Fantazeri. Every season we present their latest collections together. Besides that, this season we see new companies which havent participated in the Catwalk before. The interest in the event has greatly increased. You can tell it by looking at both the number of collections and the quality of demonstrated brands.  

Darya Chernysh, Director, TOP SECRET Kids Model Agency

The Russian Textile Week is a perfect event which brings all industry sectors under one roof. It is important for VDMA as we are closely cooperating with exhibitors. We treat it as one more opportunity to research the Russian market and evaluate its attractiveness and prospects.

Elgar Straub, Textile Care, Fabric and Leather Technologies Division, VDMA


The next 19th edition of CJF Child and Junior Fashion is to run from 26 through 29 September 2017 at Expocentre Fairgrounds.  


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