11 / 07 / 2019

Trend tours for industry professionals at CJF Child and Junior Fashion 2019. Autumn

On September, 25 the autumn edition of CJF will feature a trend tour "Trends and tendencies in the children fashion industry. Capsular children clothes and how to sell them effectively?". The tour will be first held by Astanda Chegia, a stylist and an image maker, the founder of its own online school of mental stylistics.

The participants will make a tour around exhibitors' stands to learn about commercial trends in the design of children's clothing, footwear, and accessories for the next season. During the tour the participants will discuss the issues connected with trends in the children fashion industry (colour, form, printing, structure of cloth), professional secrets of stylistic image solutions, techniques of capsule creation, effective sales through voice modules and knowledge of psychology.

Astanda Chegia is confident that a shop assistant of children's clothes should be a stylist and a psychologist. Any salesman, she believes, should know specific features of the collection and materials, be an expert in trends, and create attractive images for children. The interactive format of the trend tour will allow not only to see childrens items but also touch their quality and functional characteristics and to understand how to increase sales in this segment taking into account not only modern fashion but also the psychology of parents, their children, buyers and sellers.

On September, 26 there will be held a trend tour "Children's clothes and footwear spring-summer 2020" moderated by Ksenia Leri, the Founder and Director General of Trendsquire Bureau. The participants will get short information about trends, how to work with collections for the next season: recommendations for collection development, merchandising, photos and videos.

The tours will be useful not only for buyers and designers but also for all specialists engaged in creation and promotion of clothing, footwear, and accessories for children.

CJF Child and Junior Fashion 2019. Autumn will run on September, 24-27 at Expocentre Fairgrounds along with Mir Detstva 2019, a major trade show in the children's industry in Russia and Eastern Europe. This co-location creates a synergistic effect through exhibitions that complement each other, associated events, and increase in the number of target visitors.

The exhibition official website is https://www.cjf-expo.ru/en.

 

Press Service, Expocentre AO

 

 

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