18 / 02 / 2014

Session of Fashion Consulting Group

February 27, 2014

15.00 15.45
Kidswear store buying recommendations: commercial trends FW14/15.

  • Season’s themes
  • Colours choice
  • Key fabrics
  • Trends for all kinds of assortment
  • Details and trimming

Speaker: Galina KRAVCHENKO, senior consultant, author of unique trainings for Fashion Consulting Group and courses for Higher School of Economics. Over 12 years of experience in fashion. Specializes in trends forecasting and commercial apparel and footwear collections development, assortment management in retail chains and wholesale companies.

16.50 16.40
Visual merchandising as a sales increase tool in kidswear stores.

VM system in kidswear segment is based on the same grounds as in regular apparel stores, but needs some adaptation of VM presentation of kidswear collections. For example presentation of a product in sets adding complementing product. Anna is going to tell how and why it works, how to create “selling shopwindows” and how to build a VM system aimed at maximum sales volumes.

Speaker: Anna BALANDINA, managing partner of FCG Creative Lab. Specializes in VM systems development and management in big retail chains.


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