Session of Fashion Consulting Group
February 27, 2014
15.00 – 15.45
Speaker: Galina KRAVCHENKO, senior consultant, author of unique trainings for Fashion Consulting Group and courses for Higher School of Economics. Over 12 years of experience in fashion. Specializes in trends forecasting and commercial apparel and footwear collections development, assortment management in retail chains and wholesale companies.
16.50 – 16.40
VM system in kidswear segment is based on the same grounds as in regular apparel stores, but needs some adaptation of VM presentation of kidswear collections. For example presentation of a product in sets adding complementing product. Anna is going to tell how and why it works, how to create “selling shopwindows” and how to build a VM system aimed at maximum sales volumes.
Speaker: Anna BALANDINA, managing partner of FCG Creative Lab. Specializes in VM systems development and management in big retail chains.