Acoola® Opened a Second Shop in India
Concept Group, a part of AFK Sistema, has started a new shop of Acoola® brand for children in New Delhi, the capital of India.
It is located in the Great India Place Trade Center situated in the suburbs of the city close to the Worlds of Wonder, a major children entertainment park, and to KidZania Entertainment Center. Such a location ensures a high level of shopping traffic. The new retail outlet was refurbished by designers from St Petersburg.
The company plans a further expansion in India. Ten more Acoola shops are expected to be opened in the country; half of them will be opened in the major shopping centers of New Delhi, and the rest in Mumbai and Bangalore. The retailer will also get online sales of Acoola products running at the local multi-brand internet trading platforms by the end of 2018.
“Concept Group has optimized the product range for the Indian project having kept unchanged the standards of the shop shelves fill rate”, Retailer.ru quotes Igor Bolshakov, Concept Group Construction and Franchise Director. “The main accent is on summer clothes made of natural fabrics. For the cold season we plan to supply cold-proof collections including those made of innovative fabrics. The goods deliveries are made both from Russia and directly from the factories located in different parts of Southeast Asia. Along with the growth of the retail chain, own capsule collections will be designed for the shops in India. At the same time, in general, the product range will consist of the items whose models will be identical to the goods which can be purchased in any of Acoola shops in Russia and CIS.”
Let us remind the reader, that Concept Group and Saamag Group Indian concern have established a joint venture company to start the retail chain project in India. The estimated investment into the project development at about 10 million USD.