Soyuzmultfilm starts a large-scale license program
Soyuzmultfilm Film Studio has held its key partner conference where they declared a solemn start of the film studio’s license program. The event gathered all the companies of the children industry who demonstrated interest in licensed products.
Yuliana Slascheva, the Chairman of the Board of Soyuzmultfilm, informed about the brand’s strategic development and about several large-scale federal projects starting in 2018. These are, first of all, the new Prostokvashino series, The Orange Cow, the Numbers claymation-animated film for little kids, and the Graph Ruled Zebra musical film, charming pirates from the Pirates School, and a large number of remarkable projects. “We are open for an ambitious cooperation with all the companies which are prepared to change the consumer products market of Russia together with us”, Slascheva said.
The license business is the main direction of the company, but not the only one. One of strategic development directions is to arrange children parties and festivals in Russia and around the world. The closest in time is the animation festival in Italy, and last year the company participated in the Days of the Russian Culture in Japan. These events are additional promotion platforms for licensed products including the international market.