Industry News

Anonymous inspection of school uniforms helps to reveal fakes

Roskachestvo (Russian Quality System) will check the quality of school uniforms in Russia. The anonymous purchasing will be made in 27 regions of the country. After purchasing, the uniforms will be handed over to laboratories where experts will inspect the products basing on three main factors: safety, quality and customer appeal.

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Priority® Dishware: a new participant in Mir Detstva exhibition

The Priority® brand presenting glass and china dishware for children and adults will take part in the exhibition for the first time this autumn. It will be impossible just to pass it by! Especially for the exhibition, the company has produced a number of series of dishware with popular cartoon characters.

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Acoola conquers foreign markets

Acoola®, a Russian brand of clothes for children belonging to Concept Group, is expanding in foreign markets.

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Vesna factory will produce toys based on Moonzy (Luntik) and The Barkers (Barboskins).

Vesna Toy Factory, a leader in production of dolls in Russia, and Melnitsa Licensing Agency have signed a license agreement for production of branded toys: Moonzy (Luntik) and His Friends and the Barkers (Barboskins).

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Choupette ® franchise entered the top five

The franchise of Choupette®, a Russian brand of clothes for children, entered the top 5 franchises in the clothes industry according to BeBoss, and it ranks 37 in top 100 franchises of Russia general rating alongside with the major leading companies of the Russian businesses: InVitro, Subway, Pyaterochka and others.

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Disney characters in Polini kids furniture collection

The Topol Group manufactures furniture for children under the brand name Polini Kids. Recently it has launched Polini Disney Baby, a new product line with popular characters of Walt Disney cartoons, starting with Winnie the Pooh and His Friends, which received the Best Furniture industry award.

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IvBaby opened a store in Moscow

IvBaby opened a retail store in Moscow in July. The store is located in the Uley Children Shopping Center on Altufievskoe Shosse.

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A Union of McDonald’s and Rubik's Cube

Rubik’s®, a toy brand presented in Russia by Play Lab, has signed a contract with McDonald’s, a fast food chain covering the territory of Russia, Europe, the USA and Africa.

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Hobby Line products enlighten and please with quality

Novaya Vysota (New Height) from Khabarovsk presents images of world famous paintings by Vincent Van Gogh, Edvard Munch, Henri Matisse, Leonardo da Vinci, and other famous artists in their Art Design series of socks.

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Exhibition Life

Perspective trends to be discussed at robotics seminar

The Robotics for Children: Educational and Entertaining Aspects seminar will be held within the specialized Day of Supplementary Education organized by the Agency for Strategic Initiatives and Expocentre AO.

September 27, 15.00-16.00
Pavilion No.2, Seminar Hall 4

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Model Makers Forum will demonstrate the best pieces of work

The 12th Russian Model Makers Forum will open on the 27th of September at the Mir Detstva exhibition which will traditionally gather specialists from various regions of our country. Every year at this annual event the results are summed up and prospects for the industry further development are identified.

Pavilion No.2, Seminar Hall 5

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Ladies Business Center offers business assistance

The Business Assistance Expert Center will be open during the exhibition. Its specialists will provide consulting on an ongoing basis; they will help solve problems connected with customs regulations and documents execution and personnel hire; they will provide advice to beginning entrepreneurs.

Location: Pavilion 4, Hall 2, Stands No.4B02, 4B03, 4B04.

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Expert opinion

Andrei Arno: evaluate your business from your customer’s point of view

How to survive in a decaying and even in a falling market? How to find new growth areas and how to elaborate a correct break through strategy? These are the questions being pondered over by our resident expert Andrei Arno, Head of the Arno Business Consulting Company.

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Children’s Catwalk

Little Lady: prepared for school

In the new school season 2018/2019 Little Lady turned to the image of Russian high school girls (the end of 19th – beginning of the 20th centuries) inspired by their classical school uniforms. The designers did their best to feature the spirit of classical education of noble families: nobility and elegance, the sense of style and good manners of young high school girls complying with aesthetics of the brand.

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Directors Club

Panini’s secret of success: passion for football and a note of surprise.

Smart is a long standing exhibitor of the Mir Detstva exhibition and a distributor of the world leading manufacturers such as HTI, Educa, Panini and many others. The latest hit of the company is collector’s stickers from Panini licensed for FIFA World Cup Russia 2018, which became inherent symbols of the World Cup. We talked about the success of these products and of other brands of Smart with Aleksei Bachurin, Smart General Director, and Eleonora Belopukhova, Panini Rus Publishing House Marketing Director.

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