Choupette ® franchise entered the top five

The franchise of Choupette®, a Russian brand of clothes for children, entered the top 5 franchises in the clothes industry according to BeBoss, and it ranks 37 in top 100 franchises of Russia general rating alongside with the major leading companies of the Russian businesses: InVitro, Subway, Pyaterochka and others.

The main figure of merit of the BeBoss franchising rating, one of the best known franchising portals in the country, is the reliability and credibility of the concepts presented in the market. Its aim is to help potential investors to choose their future successful business.

The company has launched the Choupette University educational platform. Its main aim is to help entrepreneurs facilitate the processes of opening and developing the brand in the regions, and also to introduce educational standards for the employees and to advance their education. Thanks to the University platform, the partners of the company have already got solutions for store arrangements and range of products description which help the business beginners to have a good start.

“We, as a national brand, are proud that over seven years of experience of the Choupette franchising program, the brand retail chain counts more than 100 shops. The brand has entered the international markets and is presented in the USA, Europe and the UAE. We participate in the international exhibitions such as Pitti Bimbo in Florence and this helps increase the brand awareness around the world, and improve our national production of the clothes for children”, Anastasia Vasilkova, Choupette Business Development Director comments.