Kotofey® shoe brand presents new season products
This autumn Kotofey® has presented a full range of children’s footwear divided by groups. The shoes for children of this brand are well known by the customers in all regions of our country. Andrey Kapusta, Kotofey Marketing Director, tells about the targets set by the company for the CJF-Child and Junior Fashion exhibition.
“To participate in the CJF – Child and Junior Fashion exhibition for us is a means to enlarge our audience and find customers from neighboring markets. Today we sell our goods through the following channels: own branded retail shops, franchising, retail chains, and distributors all around the country. Our company manufactures about three million pairs of high quality fine shoes for children annually. The sales volume is large; therefore we are always interested in new customers. We received a lot of enquiries from Internet shops at the exhibition, today it is one of the fastest growing sales channels including the farthest regions of Russia. Retail customers from any region can buy our products at major online sales platforms.
“As regards the prices for our products, we still keep them in the middle segment. Unfortunately, we depend on imported materials and components. We use modern imported and Russian-made technological production equipment and high quality raw materials for production; all this allows us to produce footwear for children of various styles and fashions. Every season we present a new collection: the product range of our shoes is 80% new each year.
“Our production is carried out at three best Russian full technological cycle manufacturing grounds in the cities of Yegorievsk, Kursk, Zaraisk, and also in China, Italy, and Bosnia and Herzegovina under the full control of our specialists.”