CJF Children’s Catwalk 2018: summing up the results
The fashion shows of the CJF. Children’s Catwalk 2018. Autumn collected an unprecedented number of spectators this year. The interest was supported by the most eminent manufacturers of children’s fashion clothes taking part in the catwalk.
Modern fashion collections of outerwear, school uniform, sportswear, beachwear, elegant and casual clothes, and also footwear for children were presented to buyers, company CEOs, and journalists in Pavilion No.3. Arina, Arctiline, Bóboli, ChersaSport, Concept Club Kids, Jeanees, Liza Bebe, Truvor, Kaprizulya, Kotofey, Malenkaya Lady, and Olmi brands became participants in the new season of the CJF Children’s Catwalk. Stilnyashka, a Russian brand presenting its autumn-winter 2018 collection at the catwalk, oragnized an individual show this season.
“We decided to participate in the CJF Children’s Catwalk project for the first time, and we do not regret it since we are rather new to the market, and taking part in shows would be an additional promotion for us plus presentation of photo and video materials”, Irina Utenkova, Clothes for Children and Juniors Project Manager of Jeanees®. “The children who showed our clothes were so igniting that they immediately gained affection of the public and received a storm of applause; the spectators of the catwalk will remember it. I hope we’ll continue participating in the CJF Children’s Catwalk Project and it will give us an additional impulse for our brand promotion. Professional organization, a vivid presentation of images, and additional advertising are advantages of such shows. I’d like to point out that it was a real festival for soul and eyes since young models aroused adoration and tenderness in the hearts of all the viewers.”
Arctiline®, a Russian brand of outerwear for children, is a long-time partner of the CJF Children’s Catwalk project.
“We like the format of the show, it allows demonstrating how our clothes really fit children, what they look like in motion,” Konstantin Marushkin, Arctiline Commercial Director says. “The managers of the catwalk show provide a video commercial after the show which we put on YouTube and show our dealers and perspective partners.
“This year the producer presented its autumn-winter collection of coats and one piece suits with natural and artificial thermal insulation.”
The traditional partners of the Project:
PROfashion Media Agency;
TOP Secret Kids Model Agency (Daria Chernysh, Project Production Director);
Art Stylist International Educational Center;
PROfashion magazine as the general media partner.
The next CJF Children’s Catwalk 2019. Spring will be held on February 25-27, 2019 at Expocentre Fairgrounds in Moscow.