Bartek understands the importance of the first steps
Bartek, a European producer of the footwear for children, has carried out a new advertising campaign to be launched in spring.
Safety of children, their health and smiles – these are the values to be actively promoted under the slogan ‘Parents and Bartek know the importance of the first steps’. A video commercial and a photo set have been prepared within the campaign to advertise the Mini First Steps product line.
The Mini First Steps product line has been tailored specifically for the smallest kids who are just starting their adventures making their first steps. The footwear has been designed in cooperation with orthopedists and is adapted for tender babies’ feet. The company applies both new and well-known technologies in production; the shoes have special heels in accordance with orthopedists’ recommendations, and the sole patterns are anatomically coinciding with the inflections of feet fingers, and this makes the little shoes even more soft and elastic. The light and flexible two-color soles made of thermo-rubber are stable and slip-proof, and this improves safety of the child. The model is equipped with special anti-allergic and anti-fungal insoles, protecting little feet from microbes.