Pavilion No.1, Presentation Area

Secrets of online sales of clothes and footwear for children

On February 27 at 11:00 the fashion industry professionals and business experts will take part in the Conference on Effective Technology for Online Sales of Children’s Clothes and Footwear organised by Modny Magazin multi-channel platform.

The participants will discuss new strategies and directions of business development and they will find out how leading Russian brands and retailers achieve success in business, and how the most effective buyers arrange purchasing in profitable shops of clothes for children.

Secrets of online sales of clothes and footwear for children

Astanda Chegiya, Pfsolution Coach and Business Consultant, will tell about the online sales of clothes and about end customers, whether they are parents or children, and how this influences the sales. Anastasia Voinolovich, Be Found Company, will bring up an important subject in her speech: how to make up the most comfortable and user-friendly website.

Denis Fomin, a co-founder of Modny Magazin multi-channel B2B fashion platform, and Marina Podvigina-Grouber, Pfsolution guest expert, will discuss in detail the matters which are of the most interest for the brand owners: how to make their own good quality professional content on a regular basis, and how to ensure an effective work in Instagram.

Three contests will be held at the conference:

  1. The Best Online Store for Customer: the contest will be held among the websites of retailers of all levels and of all kinds of clothes and footwear for children.
  2. The Best Website for Buyer: the contest will be held among the websites of the distributors of all levels and of all kinds of clothes and footwear for children.
  3. The Best Working Instagram Account: the contest will be held among the websites of retailers and distributors of all levels and of all kinds of the clothes and footwear for children.

The results will be summed up on February 25, 2019, on the Modny Magazin website: https://e-mm.ru/. The awards will be given on February 27 within the framework of the Internet Conference on Effective Technology for Online Sales of Children’s Clothes and Footwear. Modny Magazin multi-channel B2B fashion platform will award the winners with certificates on make-up and annual service of their shop-windows for sales and promotion. Modny Magazin is a real tool for successful business!