CJF – Children’s Catwalk united market leaders and newcomers
Fashion shows of children’s clothing brands took place on February 25 -27 at the 22nd CJF – Child and Junior Fashion international exhibition within the CJF. Children’s Catwalk Project.
As in previous seasons, the fashion shows took place in Pavilion No.3 where the stands of foreign brands were situated. This location has proven very effective and provided visitors to the Children’s Catwalk. Little Lady®, Fantazeri Kids®, Alessandro Borelli®, Chadolini®, Kiwiland®, Olmi®, Petit Alo®, Truvor Junior®, and Vester® took part in the show demonstrating their collections of school uniform, outerwear, and casual clothes.
Petit Alo®, a young Spanish brand, made their debut in the Russian market and started meeting their potential customers at CJF – Child and Junior Fashion exhibition and CJF. Children’s Catwalk project. “Petit Alo® was founded in Spain by a person having a 30 years’ experience in the production of children’s clothes, Anna Orlova, Petit Alo representative in Russia, said. “We are for the first time in Russia, and we see a lot of opportunities in this market: we’d like to develop ourselves working with Russia and neighboring countries. We decided to take part in the Catwalk for the customers to know Petit Alo better.”
Alesandro Borelli®, an Italian brand, demonstrated collections of their winter outerwear and school uniform. “Our participation in the Catwalk is an additional presentation of Alessandro Borelli® in all the media and it is an opportunity for the customers to see the collections”, - Aleksey Gurba, Alessandro Borelli Marketing Director, commented.
PROfashion Media Agency, TOP Secret Kids model agency (Daria Chernysh, Production Director of the Project), and Art Stylist International Educational Centre were traditional partners of the Project. This season became the 5th anniversary for TOP Secret Kids: Expocentre and PROFashion had been entrusting them organisation and direction of the Catwalk over these years. “I adore CJF because it gives children and their parents a perfect opportunity to understand and see what to be a model means in practice”, Daria Chernysh, TOP Secret Kids Director, says. “The children demonstrate all the skills received in the model school not just to regular spectators, but to professionals in the fashion industry: manufacturers, buyers, and media. This is a real work, a combat test, in which experts see the level of professionalism, discipline, and a good tempering for new models, and a fine practice for the experienced.”