Industry News

Roskachestvo checked quality and safety of school jackets

The Russian Quality System (Rokachestvo) has conducted a study of school jackets for elementary school students. Twenty-eight brands were tested for safety, quality of fabrics, and tailoring.

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PrioritY®: Russian brand of children’s licensed dishware originating from movie industry

PrioritY® is a company producing glass, porcelain and ceramic dishware under licenses. The company will present its new products at Mir Detstva this year. The visitors can see the products in Pavilion No.2, Hall 1, Stand 21C30.

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Choupette transforms retail concept

The development of Choupette® brand resulted in the opening of a flagship brand store in the style of light neoclassicism in Oceania Shopping Center, which is a platform for more than 300 well-known international and Russian brands.

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Samurai toy back in trend!

Game Lab specialising in the Hobbies product category will present a new product Kendama of YoYoFactory at the Mir Detstva exhibition.

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Doodoo, Picca Loulou, and other toys at Volgograd company stand

This exclusive distributor of Doodoo toys and of wooden toys in Russia and Kazakhstan will take part in the Mir Detstva exhibition for the first time.

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Masha and the Bear creators surpassed the rating of many of world’s largest licensors

Animaccord, a Russian Studio that created Masha and the Bear animated series, has risen four places in the ranking of the world's largest companies selling goods under license in 2018, as published by License Global Magazine, Forbes reports.

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Exhibition Life

How to increase children’s store profit?

The conference on Formula for a Children's Store Success will be dedicated to this topic. The conference will be held on September 26, 2019, for the first time as part of the Mir Detstva exhibition especially for owners, managers, category managers of stores and retail chains of children's goods. It is organised by Imperia Congress and Exhibition Company, Expocentre AO, and

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New media trends 2019 at Expocentre

A joint presentation by Anna Kilimnichenko, the Head of OLYMPX Digital Agency, and leading bloggers will take place on September 25, 2019, at 11:30 within the Mir Detstva 2019 exhibition. The latest trends in social media will be analysed during the discussion.

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Robotics: the future has arrived

The seminar on Robotics and Neuroscience: Technology Integration as a Practice of the Future will take place on September 26 within the Supplementary Education Day. The seminar will be held by Natela Greylich, Robotrek OOO General Director.

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Directors Club

Artem Dulkin: 300 years of quality traditions at our manufactory

The visitors and the participants in the last year’s Mir Detstva exhibition stared in amazement at the stand of the Polotnyano-Zavodskaya Bumazhnaya Manufaktura (Cloth Paper Manufactory), which celebrated its 300 years anniversary. Three hundred years have passed since the time when the great grandfather of Natalia Goncharova, the wife and the muse of the famous poet Alexander Pushkin, manufactured here the first batch of sailcloth followed by paper products. We were lucky to visit the Cloth Paper Manufactory and meet the hospitable owners. Artem Dulkin, the Commercial Director of the Manufactory, gave us the tour around the enterprise.

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Belarus mirdada® amazes with quality and design

The mirdada® brand is not for the first time among the participants in the CJF – Child and Junior Fashion exhibition. Moreover, each time it surprises the visitors with its invariable quality and a variety of product models. Ekaterina Kornelyuk informs us what the company will bring to the exhibition this September.

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Georgy Alayski: the whole world in one globe

Globen, which traditionally demonstrates study guides for geography and wonderful globes at the exhibition, this time, will also present their GlobenPlast plastic molding services. Georgy Alaysky, the General Director of the company, spoke about interesting innovations that Globen would bring to the exhibition and about the company development.

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Expert opinion

Antonina Tsitsulina: who needs school uniform standard?

On the eve of the coming new school year, the professional community is actively discussing the introduction of the national standard for school uniform, proposed by the Ministry of Industry and Trade to be introduced in 2020. The Ministry plans to develop a standard for the fabric for school uniforms, and for the uniform itself. Antonina Tsitsulina, the President of the Association of the Children's Products Industry and the Chairman of the Toys and Products for Children of the Technical Committee for Standardisation, expressed her expert opinion

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Children’s Catwalk

CJF Children’s Catwalk gathers best brands for children

Fashion collections of leading manufacturers and suppliers of children’ clothes will be demonstrated at the Children’s Catwalk, which will take place in Pavilion No.3 from September 24 to 26. PROfashion Media Agency, TOP Secret Kids Model Agency (Daria Chernysh is the Project Director), and Art Stylist International Training Center will be traditional partners of the Project, and PROfashion Magazine will be the General Media Partner.

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