Directors Club

LARMINI® Brand: CJF Exhibition Has Given Us a Great Start and Motivation for Success

LARMINI Company manufactures tights, socks, knee-high socks, underwear, T-shirts, and accessories for girls from 3 to 14 years old. LARMINI® celebrates its fifth anniversary this year, and Elena Duzhar, the creator and ideological inspirer of the brand, shared her plans for the development of the company and also told what role the CJF exhibition had played in the formation of the brand.

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Industry News

RSPP proposes to postpone mandatory marking

Alexander Shokhin, the President of the Russian Union of Industrialists and Entrepreneurs (RSPP, RUIE) addressed Denis Manturov, the Minister of Industry and Trade with a proposal to postpone mandatory marking due to possible risks for domestic textile and light industry enterprises.

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Smena Strives for Inclusiveness and Access to Foreign Markets

Smena – a Russian brand of children's clothing, have changed over to the Latin spelling of the brand – SMENA – starting with the 2020 collections. The company will also label its products in 13 languages.

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The Legendary Viking® Celebrates its 100th Anniversary

In 2020, this famous Norwegian shoe manufacturer celebrates an important anniversary: the centenary of the brand foundation and of the production start. At the Exhibition, the brand is represented by our regular exhibitor, Super Brands Company offering world-class products for retailers.

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Royal Spirit Forms Taste for Right Clothes since Childhood

Royal Spirit designers will present at the Exhibition business clothes for boys, tailored according to classic men’s suit canons.

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Bossa Nova® Expands its Size Range

Bossa Nova®, a popular brand of children's clothing, presents at the Exhibition a bright and colorful collection of clothes for the 2020 spring-summer season for children from six months to eight years old.

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Kotofey® Introduced Winter 20/21 Collection to the Partners

In February, a meeting with the owners of the brand stores of the company, representative offices of the company, and distributors of Kotofey® products was held in the territory of the shoe factory of Yegoryevsk-Obuv JSC.

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Premont Brings Comfort and Emotion to the Children

In February, a demi-season collection of Premont Spring-Autumn 2020 children's outerwear came into the market. The collection presented overalls, suits, coats, parks, jackets, raincoats, and also new items – raincoats and jacket-vests.

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Exhibition life

11:00–17:00
Pavilion 8, Hall 3, Licensed Marketplace

Building Effective Cooperation with Retail Chains

On February 26, on the platform of the Licensed Marketplace a seminar will be held on a topical issue: “How can suppliers of children's goods discover and use their main advantages to enter retail chains and keep the achieved positions?” hosted by KVK "Empire".

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14:20–17:20
Pavilion 1, Upper level, between Entrances A and B»

Brand Building Master Class

On February 26, an interactive Master Class of Sergey Lelikov, a brand consultant, the founder of BrandEffect International School of Practical Branding “How to create an effective children's brand in the field of children's fashion” will be held as part of the Expo-Academy.

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11:00–16:00
Pavilion 1, Upper Level, between Entrances A and B

Bloggers and Brands at the Same Table at the CJF Blogger Day Forum

On February 25, the CJF Blogger Day forum will be held: well-known bloggers and representatives of children's fashion brands will be able to chat directly, find optimal communication models, and discuss successful business cases. The forum is organized by OLYMPX Digital Agency and JSC Expocentre.

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Expert Opinion

Anna Balandina: How to Turn a Store into a Brand

The visual merchandising seminars traditionally are one of the popular events of the Exhibition. The seminars are held by Anna Balandina, VM Guru Agency founder and head, a leading practical expert in commercial VM. At this spring Exhibition, Anna will talk about the new reality of offline retail and the technology of visual merchandising serving to increase sales in stores for children. Anna's expert opinion describes the mistakes that should be avoided, she recommends the stores for children how to attract the buyers; she has helped dozens of brands and outlets to blossom forth.

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Children’s Catwalk

You Are Welcome to See the Best Collections of Children's Brands at CJF Catwalk

Within three days, from February 24 to 26, the fashion shows of the best Russian and foreign brands of children's clothing will be held at EXPOCENTRE Fairgrounds in Moscow. CJF – Children's Catwalk project will be held as part of the 20th International Exhibition CJF – Child and Junior Fashion 2020. Spring.

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